On ****, Henderson Inv (00097.HK) announced that the company and Henderson Land will integrate their respective membership loyalty programs: CU APP and H•COINS. The company and HCIL (Henderson Land's wholly-owned subsidiary) have entered into a joint promotion agreement on June 4, 2024, to establish framework terms and conditions for implementing the integration and regulating other promotional trades conducted by group members and members of the Henderson Group between June 4, 2024 and December 31, 2026. Integrating these loyalty programs will expand the membership base of both CU APP and H•COINS, and provide more channels for earning points as well as a wider selection of redeemable goods and services, bringing better incentives to customers shopping and patronizing group stores. The expected benefits from this integration will have a positive impact on the group's business.
恒基发展(00097.HK)与HCIL订立联合推广协议
Henderson Inv (00097.HK) has entered into a joint promotion agreement with HCIL.
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