According to media reports, Macau was elected as the East Asian Culture Capital in 2025. The director of the Macau Tourism Bureau, Maria Helena de Senna Fernandes, said that they will organize different activities throughout the year and promote Macau in cities outside of Tokyo and Seoul, including establishing exchange opportunities and platforms with South Korea and Japan, and developing tourism + sports to attract overseas tourists, such as inviting other countries to participate in Macau's parade and cultural activities. Different from consolidating the source of mainland China and Hong Kong after customs clearance last year, they also plan to attract remote customers, with the goal of attracting more than 2 million tourists this year.

Maria Helena de Senna Fernandes said that after visiting Tokyo, Seoul, Jakarta and other places in Japan this year, they will also go to Thailand and Kuala Lumpur, Malaysia to do roadshows. At the same time, they will also go to tourism exhibitions in Spain and Portugal, and increase efforts to contact long-distance tourist markets by next year, such as restarting promotion activities in the Middle East and Dubai, contacting European tourism associations to promote Macau as a tourist destination, and conducting online training. While developing overseas markets, she also said that she will cooperate with major media outlets such as Discovery.

Regarding the development of long-distance customer sources, she said that Hong Kong Airlines has opened flights to the Middle East, and Cathay Pacific Airways (00293) will also increase its flights to and from Macau to five times a week. As for cooperation with the Hong Kong market, they have already cooperated with Cathay Pacific Airways in flights to and from Seoul, and expect more breakthroughs in future cooperation.

As for the source of Hong Kong customers, she said that due to the close proximity of Easter and May Day holidays this year, Hong Kong tourists visited Macau less during the Easter period. They hope to attract more Hong Kong tourists after the summer vacation, and will also do roadshows and promotions in Hong Kong shopping malls.