Tokyu Corporation (hereinafter referred to as Tokyu) and Solaseed Air Inc. (hereinafter referred to as Solaseed Air), Star Flyer Inc. (hereinafter referred to as Star Flyer), Kyushu Railway Company (hereinafter referred to as JR Kyushu), Nippon Rent-A-Car Service Inc. (hereinafter referred to as Nippon Rent-A-Car) jointly launched the "Kyushu-Okinawa Off-Peak Travel Promotion Project" (hereinafter referred to as this project) on ****, 2024 (Tuesday) in order to create demand for off-peak travel that is comfortable and with high satisfaction in the Kyushu-Okinawa area, to expand the population related, to promote mobility, and to revitalize the region.
Since 2021, Tokyu has been offering the fixed-rate roaming type lodging service "TsugiTsugi" that allows its users to choose their favorite place among more than 200 accommodations throughout Japan according to their daily schedule and mood. By constructing a lodging network with a much cheaper rate system than one-night stays and creating new demand for travel in the lodging facilities and surrounding areas, it has supported the utilization of unoccupied guest rooms in lodging facilities and revitalized the local economy, and even on weekdays and off-peak periods, TsugiTsugi users have traveled around Japan, promoting the smoothing of tourism demand.
Starting today, ****, 2024, the Kyushu-Okinawa Off-Peak Travel Promotion Project will be launched jointly by five companies, including Solaseed Air, Star Flyer, JR Kyushu, Nippon Rent-A-Car, and Tokyu's fixed-rate roaming type lodging service "TsugiTsugi", with the aim of promoting movement to and from Kyushu-Okinawa area, enabling easier and more flexible transportation by connecting "region","lodging", and "transportation" in the area, and diversifying the visitors. During the period from ****, 2024 (Tue) to May 31st, 2025 (Sat), users who use Solaseed Air flights to visit the Kyushu-Okinawa area and stay at the target facilities using "TsugiTsugi" will receive a maximum of 12 nights with a free accommodation voucher for one night in a suitable facility available throughout Japan. In addition, to create an opportunity to visit Kyushu-Okinawa area, a campaign to win a gourmet dish from a famous restaurant in the area that you want to visit monthly will be held for free members of "TsugiTsugi".
Alongside the swift recovery of the tourism demand, there are concerns that the excessive concentration of "place" and "time" caused by overtourism will not only impact the lives of local residents, but also decrease the satisfaction of travelers due to the excessive congestion, resulting in losing the opportunity to have revisited the area and expanded the related population.
Similar issues and concerns are being raised in the Kyushu-Okinawa area, and the cooperation of five companies participating in this project will promote the dispersion of visiting sites by connecting "region","lodging", and "transportation", realizing a more casual and free movement, and making possible a comfortable and satisfactory off-peak travel, and aiming for the expansion of the related population and the revitalization of the region by utilizing the characteristics of the roaming type lodging service "TsugiTsugi" to diversify the day of the week to stay.
Regarding the new function of "TsugiTsugi" for generating music that leaves memories of travel in form,
Since May 2023, "TsugiTsugi" has been providing an AI concierge service called "Travel Destination Concierge" which uses chat GPT to help users choose travel destinations and accommodations.
In conjunction with this project, a new function that utilizes a brand new technology called music generation AI will be added as an incentive to share travelers' memories in the form of music and to make them want to revisit their destinations. By simply talking about your travel itinerary and memories, the AI will offer a unique "memorable song" that makes you want to share it with others. This unique new function aims to increase engagement with users' travel destinations and create a synergistic effect with this project, even during off-peak periods.
For details on the music generation AI function of "TsugiTsugi" and this project, please refer to the separate document.
*1 As of ****, 2024.
*2 Since applications can be made once a month, accommodation vouchers for a maximum of 12 nights will be granted.
※3 Free members are all those who register for the service as free members.
※4 Please check the separate sheet for details of this campaign.