According to the financial report released by Foot Locker (FL.US), the impressive first-quarter performance results indicate the company's strong partnership with globally leading footwear brands such as ASICS, On Holding (ONON.US), Deckers Outdoor (DECK.US), and Nike (NKE.US). During the earnings conference call, Foot Locker particularly emphasized the positive growth with many well-known sports brands, reflecting the continued optimistic trend of demand for athletic footwear from these brands.

ASICS, On, and Hoka Momentum.

According to Foot Locker's report, ASICS has shown strong momentum in its men's, women's, and children's product lines globally. To meet the high demand from consumers for On and Hoka athletic shoes, Foot Locker has increased its allocation and expanded the storefront area in new stores, including children's counters for both brands.

In the first quarter, due to the increasing recognition of Deckers Outdoor's performance and comfort quality, Foot Locker's Hoka sales business increased by more than 100%. Foot Locker plans to share consumer insights with Hoka to maintain this growth trend. At the same time, the running shoe business of the On brand has presented a positive trend, attracting younger and more diverse customer groups. Cloudmonster and Cloudtilt are highlighted as innovative, stylish, and comfortable licensed brands, which are highly welcomed by Foot Locker customers.

Adidas accelerates growth.

Foot Locker also pointed out that the Adidas brand's business in all of its global retail sectors continued to accelerate in the first quarter. Impressive growth is driven by women's wear, but also includes strong growth in men's and children's wear. Looking ahead, Foot Locker management said that the Samba, Gazelle, and Campus series have set a solid foundation for Adidas to continue its sales growth in the second quarter, as well as in autumn and holiday seasons.

It is understood that Frank Bracken, Chief Business Officer of Foot Locker, commented: "To support the growth rate of Adidas brand sales, we are implementing strong marketing measures and improving in-store displays. We are excited to re-launch our growth offensive with this important partner."

Continuous cooperation with Nike.

Foot Locker's top partner, Nike (NKE.US), also received positive reviews from management. Foot Locker executives recently attended Nike's innovation event in Paris in April and expressed excitement about Nike's innovation research and development channels, from the upcoming Paris Olympics to the second half of 2024 and 2025, coupled with strong storytelling growth logic.

Foot Locker's management is optimistic about restoring growth with the Nike brand during the holiday shopping season. Nike plans to focus on basketball development through The Clinic project, a partnership project between Foot Locker and well-known sports brands such as Nike and Jordan, which is expected to continue to grow positively.

In addition, the basketball shoe series of many basketball stars signed by Nike, including NBA stars Devin Booker, Ja Morant, Jayson Tatum, and Luka Doncic, are expected to drive Foot Locker's sales growth. In the long term, with Nike's renewed focus on wholesale sales channels, Foot Locker will be in a very advantageous position.