Recently, MSCI released the ESG rating results for 2024. Ali Pictures' latest ESG rating has soared to an A level, the highest rating in China's film and entertainment industry. This may provide a new benchmark for the overall development of the domestic film and television industry towards sustainability. It is reported that Ali Pictures has always implemented the ESG concept throughout the entire process of content production, technology exploration, and business management: adhering to content creation with temperature, exploring the universal application of new technologies, adhering to the sustainable development concept of low-carbon and eco-friendliness, focusing on improving the company's input in areas such as rural public welfare and low-carbon environmental protection as a cultural enterprise, and continuously enhancing the level of corporate governance to create value for society sustainably.