According to the news from the Finance App of Smart Investment, Bank of America Securities released a research report stating that it reiterated the "buy" rating on Bilibili-W (09626), based on the improvement of Bilibili's advertising and gaming business, and decided to raise the EPS forecast for FY2024-2026 by 3% to 5%, and the target price has been raised from HK$131 to HK$140.

The report stated that the company's advertising revenue growth is good, and the gross profit margin is trending positively, and the first quarter performance this year is basically in line with expectations. The bank expects that Bilibili's performance growth trend in Q2 and the full year of FY2024 will be on track. The relevant forecast is mainly based on the fact that Bilibili will launch more new games during the "618 promotion" and summer vacation, and that the driving force for advertising business growth will continue; the gaming business will turn around and start launching new games in the second quarter of this year; with the improvement of advertising and gaming business, the balance of income and expenses will enter the right track as scheduled. The bank believes that Bilibili's transformation towards a mix of high-profit margin advertising and gaming businesses, coupled with control over operating expenses, may drive the company's long-term profit margin of more than 10%.