Signia ＜6031＞ announced that ZETA, which is a group company, has obtained a patent for providing technology for the retail media advertisement engine “ZETA AD.”

This patent relates to the function of “ZETA AD” that displays advertisements by utilizing the user's action history when displaying search-related advertisements in retail media based on user search keywords. This invention makes it possible to select appropriate advertisements based not only on keywords inputted in a search box, such as product categories currently viewed by users, browsing history, products placed in a cart, products registered as favorites, etc., but also based on operations in retail media. Also, a patent was granted for an invention in which a search linked advertisement is displayed based on past action history such as number of visits to a website, purchase price, products placed in a cart and not purchased, return history, etc. The name of the invention is an advertisement output device, advertisement output method, and program, the patent number is Patent No. 7492633, and the registration date is Reiwa 6/5/21.

With “ZETA AD,” which has this invention as an advantage, users who display advertisements they are interested in become increasingly comfortable shopping, and brand companies and manufacturers can increase sales based on user demand by promoting to users with high purchasing motivation. ZETA, which has retail companies and brand companies as existing clients, will contribute to further expansion of the EC market by utilizing this patent.