The Zhitong Finance App learned that according to Evercore ISI's latest survey, the satisfaction of Netflix (NFLX.US) US users has increased as live streaming events and games provide new revenue opportunities. In response, Evercore reaffirmed its “outperforming the market” rating of Netflix and raised its target price from $650 to $700.

Analysts, including Mark Mahaney, said in a report: “No, our target price of $700 does not mean Netflix's current stock price will rise significantly. That's why Netflix is a common buying opportunity for us. However, we stand by the conclusion of our recent previous meeting with management, and our investigation and analysis fully supports this conclusion: Netflix is in the best position we've ever seen in terms of finance, fundamentals, and competition.”

According to the latest survey, the satisfaction of Netflix users in the US was 61%, up 5% month-on-month, and improved for the second consecutive quarter.

Subscription-based video on demand (SAVOD) has proven to be a major benefit for Netflix, as it provides users with a wider range of pricing options and expands the overall potential market size.

Evercore found in its survey: “In the US, a record 57% of Netflix's potential lost users are likely to switch to SAVOD and continue to use Netflix (this indicator has been rising for the past 7 quarters), followed by a record 34% of old Netflix users willing to return to the SAVOD program, and 13% of Netflix users who have never tried SAVOD willing to use the service.”

The survey also found that Netflix's growing live streaming activity (especially sporting events) has sparked a buzz, with 60% of current users in the US and UK saying they are more likely to continue using the service if they add more live content.