Starbucks Corp's (NASDAQ:SBUX) recent moves in China have raised eyebrows among investors.
The Seattle-based retailer faces competition from local brands likeLuckin Coffee Inc(OTCPK: LKNCY) andManner Coffee.
A significant increase in discounting strategies, such as coupons and two-for-one deals, suggests the coffee giant is reluctantly entering a price war. This development has sparked concerns about Starbucks's long-term strategy and market position in China.
Rising Competition and Discounting Strategies
The Chinese coffee market has seen a surge of low-cost competitors, with Luckin Coffee leading the charge. Luckin's aggressive pricing strategy...
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