Recently, TopTop, a gaming social networking product owned by Chizicheng Technology (09911.HK), was officially recommended on the Apple App Store. The app was recommended to users in dozens of countries and regions, including Saudi Arabia, the United Arab Emirates, Qatar, and Oman.
According to information, TopTop is a multiplayer social networking product launched by Chizicheng Technology after digging deeper into the needs of users in the Middle East and North Africa. It combines Middle Eastern specialty games and voice social interactive gameplay. After the product was launched, it was very popular with local users and continued to rank at the top of the “Gulf Six Nations” social app store bestsellers. The average daily usage time of active users was 60 minutes.
TopTop provides users with various Middle Eastern games such as Ludo and Domino, and fast-paced, highly interactive games such as You Draw Me, and UNO. It also incorporates voice room products and Avatar designs preferred by local users, which support real-time interaction between multiple people, bring users a more immersive social experience, and effectively enhance product activity and user stickiness.
In the process of expanding the Middle East market, based on in-depth insight and analysis of local cultural customs and social behavior, TopTop also meets users' emotional value needs generated in social networking through node activity operations and gift customization.
As a leading player on the social entertainment circuit, Chizicheng Technology began to be deeply rooted in the Middle East and North Africa market in 2017, continuing to unleash the potential of this market by building a diversified product matrix and in-depth localized operation capabilities. According to Chizicheng Technology's operating data for the first quarter of 2024, the company's social business revenue exceeded 1 billion yuan, an increase of more than 65% over the previous year.
Judging from the 2023 annual results of Chizicheng Technology, the latecomer SUGO and TopTop performed well, continuously breaking through in the market size and commercialization capacity in the Middle East and North Africa. In 2023, the number of SUGO monthly active users increased more than 3 times year on year, and revenue and profit increased more than 3 times year on year; TopTop product revenue increased more than 2 times year on year, and profit increased 6 times year on year. At the same time, the pioneer products MICO and YoHo are progressing steadily and continue to contribute to cash flow and profits.
In addition, the company is also actively developing social networking services for diverse groups of people. HeeSay, an overseas multi-person online community, officially debuted in more than 70 countries and regions around the world in early January this year, injecting new momentum into social business growth. At the same time, the company is exploring and laying out the direction of global boutique games, and the overall progress of innovative businesses such as boutique games is progressing smoothly.
In the future, the company will take “pan-crowd social networking business” as the core, continue to expand the “multi-person social networking” and “boutique game” business boundaries, continue to maintain its leading edge on the global social entertainment circuit, and create beautiful emotional value for more users around the world with diverse and rich social entertainment products.