As a leading domestic chemical technology company, Haohua Technology (stock code: 600378) recently released its 2023 financial report. In a complex and severe internal and external environment, Haohua Technology adheres to the theme of high-quality development, actively responds to industry challenges, and has shown impressive performance and a steady operating trend.

First, judging from the balance and liability data, at the end of the reporting period, the company's total assets reached 15.762 billion yuan, an increase of 2.16% over the beginning of the period, indicating that the company achieved steady growth in assets during the reporting period. At the same time, net assets also increased to 8.535 billion yuan, an increase of 4.08%, reflecting a further increase in the company's shareholders' equity. However, it is worth noting that although the company's balance ratio has declined slightly, it remains at a relatively high level of 45.71%, which may put some pressure on future financial costs. Therefore, optimizing the debt structure and reducing financial risk will be the direction the company needs to focus on in the future.

In terms of profit data, due to multiple factors at home and abroad, product prices in the chemical industry continued to fall, causing Haohua Technology's revenue to drop 13.40% from the same period last year to 7.852 billion yuan. Despite this, by deepening operational excellence and vigorously promoting cost reduction and efficiency measures, the company successfully kept operating costs low, increasing only -16.10% year over year. This enabled the company to maintain a net interest rate of 11.46% and return on net assets (ROE) of 10.73% in the face of fierce market competition and downward price pressure, reflecting the company's strong profitability and operating efficiency.

In terms of cash flow data, net cash flow from the company's operating activities increased by 9.91% to reach 1,092 billion yuan. The achievement of this achievement was mainly due to the effective implementation of the company's two financial pressure reduction special actions, which relieved financial pressure and improved the efficiency of the use of funds. At the same time, changes in cash flow from investment activities and financing activities also reflect the company's strategy to adjust the project construction and capital structure during the reporting period. Among them, the increase in net cash flow from investment activities indicates that the company is increasing its foreign investment efforts to seek new growth points; while the decrease in net cash flow from financing activities may be related to the company's repayment of loans and external dividends, reflecting the company's careful management of financial risks.

In summary, it is not easy for Haohua Technology to maintain steady operating results and good development momentum in the face of many adverse factors in 2023. Looking forward to the future, with the continuous changes in the domestic and foreign market environment and the increasing trend of industry competition, how to continue to improve product competitiveness, optimize debt structures, and expand new profit margins will be the key to determining whether Haohua Technology can achieve sustainable and healthy development.