FX168 Financial News (Europe) — Bloomberg Technology Correspondent Mark Gurman (Mark Gurman) revealed that Apple is close to reaching an agreement with OpenAI to integrate the latter's artificial intelligence (AI) chatbot ChatGPT into iOS 18, and the partnership between the two is expected to be officially announced at WWDC 2024. #ChatGPT火爆全网 #

Uncomfortable with making OpenAI the single supplier of major new iOS features, Apple is still working to reach an agreement with Google to offer Gemini as an alternative.

Foreign media previously reported that Apple plans to integrate AI tools into core apps such as Safari, photos, and memos.

Gurman said the iPhone maker is still reaching an agreement with Google to offer Gemini as an “option,” but the market should not expect to launch the service in June.

According to the Android Authority, it was previously rumored that Apple is developing its own Ajax AI model for text analysis, smart replies, and summaries on devices. As a result, ChatGPT and other OpenAI technologies will be used to analyze longer texts, image generation, and similarly demanding tasks.

In any case, the OpenAI deal should give Apple some breathing room, as it is certainly developing its own chatbot, just like Google Maps it offered before Apple Maps was launched.

According to people familiar with the company's plans, OpenAI is exploring making its own AI chips and is already evaluating potential acquisition targets.

According to Reuters, the company has yet to decide to move forward with this plan. However, according to people familiar with the matter, starting at least in 2023, the company has discussed various solutions to solve the shortage of expensive AI chips that OpenAI relies on.

These choices include building your own AI chips, working more closely with other chip makers such as NVIDIA (NVIDIA), and diversifying suppliers outside of Nvidia.

OpenAI CEO Sam Altman has made the acquisition of more AI chips a top priority for the company. He has publicly complained about the scarcity of graphics processing units, and the market is dominated by Nvidia, which controls more than 80% of the world's chip market best suited to run AI applications.

The effort to obtain more chips relates to two major issues Altman discovered: the shortage of advanced processors to support OpenAI software, and the “high” cost of running the hardware required to support its efforts and products.

Since 2020, OpenAI has developed its generative AI technology on a large-scale supercomputer built by Microsoft, one of its biggest supporters, which uses 10,000 Nvidia graphics processing units (GPUs).

Running ChatGPT is extremely expensive for the company, costing around 4 cents per query, according to Bernstein analyst Stacy Rasgon's calculations. If the size of ChatGPT queries grows to 10% of Google searches, it will initially require GPUs worth about 48.1 billion US dollars, and chips worth about 16 billion US dollars each year to maintain operation.