该工具偏向实用性，重点关注普通消费者的日常生活，其功能包括：语音转备忘录、AI修图、Spotlight搜索优化、Safari网页搜索改进、自动建议电子邮件/短信回复以及智能生成摘要等。此外，Siri个人助理也将升级，基于苹果自己的大模型提供更自然的互动体验，并利用生成式AI技术创建自定义表情符号。① The tool is biased towards practicality and focuses on the everyday lives of ordinary consumers. ② Based on the “Edge Cloud Collaboration” architecture, using a hybrid AI model combining cloud and edge terminals; ③ This may make Apple the biggest AI player overnight.
“Science and Technology Innovation Board Daily”, May 27 (Editor Song Ziqiao) At the upcoming Apple Global Developers Conference (WWDC2024), AI is expected to be the highlight.
According to a Bloomberg report today, Apple will launch an AI tool called Project GreyMatter at WWDC2024 (expected to be held from June 10 to 14, 2024). The tool will be integrated into core applications such as Safari, Photos, and Notes, and some operating systems, and users can apply Project Greymatter in iOS 18 and macOS 15.
The tool focuses on practicality and focuses on the everyday lives of ordinary consumers. Its features include voice transcribing memos, AI retouching, Spotlight search optimization, Safari web search improvements, automatic suggestions for email/SMS responses, and intelligent summary generation. Additionally, the Siri personal assistant will also be upgraded to provide a more natural interactive experience based on Apple's own big model, and use generative AI technology to create custom emojis.
According to reports, Project Greymatter will be based on a “edge cloud collaboration” architecture and uses a hybrid AI model combining cloud and edge terminals — most processing of AI functions with low computation intensity will run entirely on devices (supporting most device-side computation through self-developed chips released by Apple last year), but if a function requires more computing power, the job will run in the cloud (cloud computing is supported through the M2Ultra chip in the data center).
Apple promises that cloud AI computing will not infringe on user privacy.
This isn't the first conjecture about Apple's AI. According to some sources, Apple has reached an agreement with OpenAI to introduce ChatGPT to iOS 18. Bloomberg Tech Correspondent Mark Gurman (Mark Gurman) said that Apple has reached an agreement with OpenAI to integrate the latter chatbot ChatGPT into iOS 18, and the partnership between the two is expected to be officially announced at WWDC2024.
However, Apple is still trying to reach an agreement with Google to try to use Gemini as an alternative because it is uncertain that OpenAI will be the single supplier of a major new iOS feature.
What does the industry think of Apple's AI experiments?
Bloomberg Tech Correspondent Mark Gurman (Mark Gurman) believes that on the one hand, the AI features that Apple will launch are simply catch-up and are not evolving by leaps and bounds. Google has developed many of the same AI features on its Pixel devices. Samsung Electronics abandoned self-developed device-side AI software this year and switched to Gemini.
On the other hand, in terms of AI, Apple's advantage may be its huge user base, and few competitors can match this advantage. Later this year, hundreds of millions of Apple devices around the world will support these AI features. Apple users will at least try out these new features, which may make Apple the biggest AI player overnight.