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苹果“AI大招”揭秘!这会是提振销量的法宝吗?

Apple's “AI trick” revealed! Will this be a magic weapon to boost sales?

wallstreetcn ·  May 27 10:55

According to the report, the AI tool solution will be applied to the upcoming iOS 18 and macOS 15. At that time, core applications and operating systems such as Safari, Photos, and Notes will support AI functions.

$Apple (AAPL.US)$It is catching up in the field of AI.

According to media reports, Apple will launch a new AI tool solution at the 35th Global Developers Conference (WWDC24) to be held next month. The project name is Project Greymatter, which mainly targets core applications such as Safari, Photos, and Notes, and some operating system functions.

According to reports, Apple will apply Project Greymatter in iOS 18 and macOS 15. New features include voice transfer memos, AI photo editing, Spotlight search optimization, Safari web search improvements, automatic suggestions for email/SMS responses, and intelligent summary generation. Additionally, the Siri personal assistant will also be upgraded to provide a more natural interactive experience and use generative AI technology to create custom emojis.

It is reported that Project Greymatter will be based on a “edge cloud collaboration” architecture and uses a hybrid AI model combining cloud and edge terminals. It not only supports most device-side computing through self-developed chips, but also supports cloud computing through the M2 Ultra chip in the data center.

Apple also promised that the cloud AI function will not infringe on user privacy.

In addition to that, it seems that Apple is also interested in betting on the field of AI chatbots. Wall Street heard this earlier. According to media sources, Apple has reached an agreement with OpenAI to introduce ChatGPT technology into the new operating system iOS 18 to upgrade Siri's conversation experience.

Some opinions point out that although Apple is developing late in the AI field, its huge user base is one of the company's major advantages.

According to the opinion, after the launch of the new iOS 18 this year, hundreds of millions of Apple devices around the world will support AI functions, which may make Apple the biggest AI player overnight.

Editor/Jeffrey

The translation is provided by third-party software.


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