Artificial intelligence (AI) in video games is crucial for Gen Z and Gen Alpha, who seek "personalization across everything," says PlayStation executive Asad Qizilbash.

In an interview with Sony Group Corp. (NYSE:SONY), Qizilbash stated: "Advancements in AI will create more personalized experiences and meaningful stories for consumers."

He emphasized that AI could enable non-player characters to interact with players based on their actions, enhancing the personal connection within the game.

The younger generations, Gen Z (born 1997-2011) and Gen Alpha (born 2010-2024), are particularly invested in these personalized experiences, according to the PlayStation executive.

"This is important for the younger Gen Z and Gen Alpha audiences, who are the first generations that grew up digitally and are looking for personalization across everything," Qizilbash added.

The relationship between AI and video games has been contentious, with debates likely to intensify. Embark Studios faced criticism for using AI voiceovers in its game, The Finals, though the studio clarified that it did not aim to replace actors entirely, using a mix of recorded and AI-generated audio.

Video game voice actors, including Victoria Atkin and Paul Eiding, have condemned the use of AI-generated content, calling it the "invisible enemy" and expressing concerns over its ethical implications.