A person close to Douyin e-commerce revealed that in 2023, Douyin e-commerce's total product transactions were about 2.7 trillion yuan, while the GMV target for 2024 was 4 trillion yuan, an increase of nearly 50%. 36 Krypton sought evidence from Douyin's side in this regard, and the other party indicated that it would not respond. In 2023, Alibaba's annual GMV was 7.2 trillion yuan, while Pinduoduo's GMV was 4.05 trillion yuan. This means that Douyin e-commerce's goal this year is already very close to Pinduoduo's results last year.
抖音电商2024年GMV目标是4万亿，非常接近去年的拼多多
Douyin e-commerce's GMV target for 2024 is 4 trillion, very close to last year's Pinduoduo
The translation is provided by third-party software.
The above content is for informational or educational purposes only and does not constitute any investment advice related to Futu. Although we strive to ensure the truthfulness, accuracy, and originality of all such content, we cannot guarantee it.