據《證券時報》報道，自5月20日天貓618開賣三日內，200個新商家成交破百萬元人民幣，新商家整體成交按年大增223%。
其中，珠寶飾品新商家爆發力最強，成交額按年增長15倍。運動戶外新商家爆發力其次，按年增長超過五倍，騎行類目銷售額按年增長16倍。夏季服飾、家居及電器等新商家銷售表現均見亮麗。
據報天貓618開賣三日新商家成交按年增逾2.2倍
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