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华纳兄弟探索对NBA赛事转播权出价或比肩亚马逊

Warner Bros. explores bidding for broadcast rights to NBA games or rivaling Amazon

Gelonghui Finance ·  May 24 09:05
GLONGHUI, May 24 | According to CNBC quoting sources, Warner Bros.'s bid for the right to broadcast the NBA game in the US may be comparable to Amazon's similar bid, but it is not as high as the bid level of NBC Universal, a subsidiary of the largest cable TV group Comcast. Turner Sports, owned by Warner Bros. Exploration, currently co-owns NBA broadcasting rights with Disney's American Broadcasting Corporation (ABC), and the broadcast contract will expire in 2025. According to market rumors, NBC Universal proposed to the NBA to obtain relevant broadcasting rights at a cost of 2.5 billion US dollars per year. Amazon, on the other hand, proposed to compete for broadcasting rights at a price of 1.8 billion US dollars a year. The NBA, on the other hand, negotiated with the three parties to allow them to obtain broadcasting rights for some games at the same time using different packages, but the details are yet to be determined. Warner and ABC are still discussing strategies to preserve some broadcasting rights, but Warner CEO David Zaslav believes that NBC Universal's bid is above a reasonable level, so it will not be replicated. Amazon's bid is at a reasonable level, because the above trend only matches Amazon's bid.

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