① Tesla removed the 2030 sales target, which appeared in both the 2021 and 2022 reports, which attracted market attention; ② Musk's main focus now is to launch a fully driverless car, Robotaxi, which is scheduled to be officially released on August 8.
Financial Services Association, May 24 (Editor Niu Zhanlin) On Thursday local time,$Tesla (TSLA.US)$The “2023 Impact Report” was released. Notably, the report did not mention the previously proposed annual sales target of eventually reaching 20 million units. By the close of the US stock market, Tesla's stock price had dropped 3.54%.
The company still said in the report that it wants to “replace fossil fuels by selling as many Tesla products as possible,” as it did in previous years. However, Tesla removed the 2030 sales target, which appeared in both the 2021 and 2022 reports, which attracted market attention.
In the section of the report on its employees, Tesla no longer stated that the majority of its employees were from underrepresented groups. Also, this year it didn't compare its workforce diversity statistics with other tech companies and car companies.
The 159-page report, released on Thursday, covers the company's environmental impact, water usage, and employee efforts. Tesla released its first impact report in April 2019.
Tesla CEO Musk said in 2020 that Tesla hopes to sell 20 million cars a year by 2030, which is double the sales volume of Toyota, the world's largest car manufacturer.
In its 2022 impact report, Tesla reiterated this goal. “Our goal is to produce and deliver 20 million cars a year by 2030. To achieve this goal, we need to make our products more accessible.”
In recent years, Musk has been claiming to launch new models, including a rumored $25,000 entry-level electric car and a Tesla self-driving smart taxi. This is believed to be the key to achieving sales targets, but there are media reports that Tesla has abandoned the low-cost car plan, although Musk later denied the report.
By April, Musk promised to speed up the launch of affordable models. However, people working with the CEO said that his main focus now is to launch a fully driverless car, Robotaxi, which is scheduled to be officially released on August 8.
Sandeep Rao, a senior researcher at Leverage Shares, said that to achieve the goal of selling 20 million vehicles by 2030, Tesla must launch a $25,000 or more affordable model.
Demand for Tesla cars has been dampened by slowing demand for electric vehicles and intense competition. In 2023, Tesla's sales increased by 38%, but fell short of the long-term growth target of 50%. Musk warned in January that Tesla's sales growth would drop significantly this year.
Recently, Tesla cut off most of the team members responsible for creating America's largest and most successful electric vehicle charging network, leaving the entire industry in shock and chaos. According to reports, as consumer demand for electric vehicles cools down overall, Tesla plans to cut global employees by more than 10%.
Some employees still working for the company said that Musk prioritized developing autonomous taxis over $25,000 electric cars, which weakened morale, and the mission that once inspired countless Musk followers has become vague.
Editor/jayden