As the media industry's understanding of cutting-edge technology continues to deepen, publishers' attitudes towards generative artificial intelligence are also changing.
The Zhitong Finance App learned that as the media industry's understanding of cutting-edge technology continues to deepen, publishers' attitudes towards generative artificial intelligence are also changing. Initially, they focused on how artificial intelligence technology will impact employees and operations, and the potential benefits and drawbacks of these emerging technologies. Today, these questions are gradually being answered in many areas of the publishing industry, including movies, music, online content, and print media.
According to information, in the early days of the artificial intelligence revolution, companies took steps to avoid potential risks. Hollywood actors and screenwriters went on strike partly due to concerns about being replaced by machines or having to share profits with machines. Meanwhile, news and media organizations are in talks to form a united front to jointly resist “content stealing” by tech giants and use data generated by these organizations to train their artificial intelligence models.
However, current trends suggest that every industry and company will eventually reach separate agreements with internet giants — businesses with huge influence in content distribution and visibility.
OpenAI, supported by Microsoft (MSFT.US), recently signed an important content license agreement with News Corp. (NWSA.US), which could be worth more than $250 million, for a period of five years. This caused News Corp's shares to rise 7% in pre-market trading. Under the agreement, OpenAI will be able to access content from The Wall Street Journal, Barron's, and MarketWatch.
Previously, OpenAI also reached a similar agreement with “Financial Times” and Axel Springer (parent company of publications such as Business Insider). Google (GOOGL.US) also signed an agreement with Reddit (RDDT.US) earlier this year to use the platform's content to train its AI models, and Meta (META.US) is also reported to be interested in taking similar actions.
Looking ahead, developments in the field of content licensing are only the tip of the iceberg, and the field of content creation is also undergoing changes. Journalists and writers began experimenting with generative artificial intelligence to generate article outlines, headings, and even text content. The Washington Post claims in a new strategy announcement that in order to get out of financial trouble, the newspaper must “make ubiquitous use of artificial intelligence in newsrooms.”