Product/Brand

SHISEIDO's base makeup “Synchro Skin Series” has been renewed with sustainable support

~Released on 2024/9/1 (Sun) ~

Shiseido is renewing the base makeup “Synchro Skin Radiant Lifting Foundation” and “Synchro Skin Self-Refreshing Foundation” with a new package from “SHISEIDO,” which is being developed in 88 countries and regions around the world. At the same time, new colors will be added to the eyeliner “Arch Liner Ink,” and [25 products in total] will be sold at approximately 380 stores centered around department stores nationwide, the SHISEIDO official site, and Shiseido's comprehensive beauty site “Watashi Plus.” (Publisher: Shiseido International Co., Ltd.)
◆ The 2 types of liquid foundations in the “Synchro Skin” series pursue an even more beautiful finish while remaining light and comfortable to wear. We will renew it with environmentally friendly containers
◆Introducing a new brown color from the eyeliner “Arch Liner Ink”

SHISEIDO Synchro Skin Self Refreshing Foundation Radiant Lifting Foundation

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Product list 25 products in total

・SHISEIDO SYNCHROSKIN SELF REFRESHING FOUNDATION
＜Foundation＞ 30g, 12 colors, 6,000 yen (6,600 yen including tax)
・SHISEIDO SYNCHROSKIN RADIANT LIFTING FOUNDATION
＜Foundation＞ 30mL, 12 colors, 6,000 yen (6,600 yen including tax)
・SHISEIDO Arch Liner Ink 02
＜Eyeliner＞ 0.4 mL 3,500 yen per color (3,850 yen before tax)
*Prices are reference retail prices (may vary depending on the store)

SHISEIDO SYNCHRO SKIN SELF REFRESHING FOUNDATION

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SHISEIDO SYNCHROSKIN RADIANT LIFTING FOUNDATION

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Product features

＜Synchro Skin Self Refreshing Foundation＞
Equipped with SHISEIDO's unique Active Force Plus technology. A liquid foundation with a fresh, beautiful finish that lasts all day*2 while being compatible with the environment*1 surrounding the skin. Active Force Plus technology synchronizes with bare skin, making it light and comfortable to use, and prevents makeup from falling apart caused by high temperatures, humidity, sebum, and facial movements.
*1 Fine particles such as dryness, ultraviolet rays, blue light, pollen, dust, etc.
*2 24-hour makeup retention data has been obtained (Shiseido research)
＜SYNCHROSKIN RADIANT LIFTING FOUND＞
A moisturizing foundation that makes the skin look vibrant and radiant with the effects of light and lifts it up. Light adjustment technology adapts to all light environments, and creates smooth, firm skin without noticeable fine lines or irregularities. Every time you use it, your skin looks firm and bouncy. It is moist and comfortable to use, and keeps you moisturized for a long time. The beautiful finish lasts all day*3.
*3 24-hour makeup retention data has been obtained (Shiseido research)

Sustainable support

● Newly designed sustainable packaging
● Uses 30% recycled glass
● Detachable dispenser, easy to sort container design
●In consideration of the environment, the following ingredients are not used
Fragrances, alcohol, mineral oil, parabens, talc
Cyclic silicone (D4,5,6), MP (nylon and PMMA or
microplastics composed of PE), sulfates,
PFAS, oxybenzone, dyes
[Please see the release PDF for product summaries, etc.]

*Please note that the information described in this release is current at the time of publication and may differ from the latest information.