The Zhitong Finance App learned that Bilibili-W (09626) rose nearly 4%. As of press release, it had risen 3.5% to HK$124.2, with a turnover of HK$351 million.

According to the news, Bilibili will announce its first quarter results on May 23 (that is, tomorrow). Everbright Securities previously expected its 1Q24 advertising revenue to increase 28% year on year to 1.63 billion yuan, accounting for a year-on-year increase of 4 pct to 28.9% year on year, mainly due to continuous improvement in advertising efficiency and increased advertising by game and e-commerce advertisers.

CCB International previously stated that Bilibili's first-quarter results are expected to meet expectations, and revenue is expected to increase 11% year over year to 5.6 billion yuan. Orient Securities said it expects total revenue in 24Q1 to reach 5.67 billion, and advertising and live streaming will boost the company's main growth. The new game is expected to start contributing incrementally when it goes live in Q2.