Finance Association, May 22 (Reporter Zhang Yipeng) After asking if the new M7/M9 continues to be popular, the Zhijie S7 competes with the Xiaomi SU7, and the Enjoy S9 has completed its debut, the “Fourth Realm” under Huawei Smart Select has also entered the countdown phase.

On May 21, according to an announcement from Feixi, the JAC high-end NEV base “Gigafactory”, located in the Zhongpai area of Feixi, will be responsible for the production of cooperative models between JAC and Huawei. Currently, the installation of the “Gigafactory” equipment is nearing completion, and sub-system debugging is ongoing. The day before, Jiangqi Group said that while continuing to increase investment in scientific and technological innovation and accelerate transformation and development, a luxury smart new energy vehicle built in collaboration with Huawei will soon be launched.

“The products of cooperation between Huawei and JAC are already on the way.” In recent months, Yu Chengdong, executive director of Huawei and chairman of Smart Car Solution BU, has mentioned the “fourth world” many times in public. According to the latest information revealed, the models cooperated by the two parties will target Maybach and Rolls Royce. “Our standards far surpass the grade of Maybach and Rolls-Royce Phantom, and are more luxurious, and more comfortable than their positions. JAC (model in partnership with Huawei) is positioned as an ultra-high-end, high-end car, and intellectually positioned as a broad range of mid-range and mid-range high-end cars, that is, cars that can be affordable to a wide range of people, focusing on SUVs.” Yu Chengdong also said that the “Fourth Realm” brand name has yet to be determined.

The reporter learned from the Trademark Office of the State Intellectual Property Office that since last year, Huawei Technologies Co., Ltd. has intensively applied for a number of “X Realm” trademarks, including Reading, Imperial, Hejie, and Huajie. Rumor has it that China's “Pride” brand for cooperation with JAC also ranks among them. The latter is currently in the “awaiting substantive review” process. Furthermore, according to the 1884th trademark notice announced on April 20 this year, Chery Automobile Co., Ltd. has transferred its registered “Pride” trademark to Huawei Technologies Co., Ltd., and the trademark is classified as Class 12.

“2024 is critical for Huawei's smart car selection, and the 'Four Realms' models will soon be unveiled for the first time.” Some industry insiders have analyzed that while continuously building popular models and raising the height of the Hongmeng Zhixing brand, it is essential for current models to continue to iterate, upgrade, and update product capabilities. In addition, it is also critical for Huawei Smart Car Select partners to follow up on delivery, after-sales, and service processes.

On May 22, Yu Chengdong announced that the new M7 Max update edition, which has just started subscription, will go on sale at 19:30 on May 31. “After the pre-sale of the new Quanjie M7 Max edition starts, there are many pre-order users.” Yu Chengdong said that the updated version of the new M7 Max will use a chassis with better performance, upgrade the CDC continuously variable damping shock absorber, and automatically adjust the suspension software and hardware for different usage scenarios.

The Huawei Smart Car Selection business, which has completely escaped the predicament of 2023, has also ushered in important financial developments. According to Yu Chengdong, in the first quarter of this year, Huawei Smart Select has turned a loss into a profit. “Because of the big sales of smart cars, especially in the world, the first quarter of this year (Huawei's smart car business) turned a loss into a profit.”