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中金:维持网易-S(09999)“跑赢行业”评级 目标价206港元

CICC: Maintaining NetEase's (09999) “Outperform the Industry” rating, target price of HK$206

Zhitong Finance ·  May 22 09:46

CICC suggests continuing to monitor the operating status of NetEase's existing products and the progress of new product testing and launch.

The Zhitong Finance App learned that CICC released a research report stating that it maintains the NetEase S (09999) “outperforming the industry” rating, with a target price of HK$206. The company held the “Together with Love” 2024 game conference on May 20. The conference showcased the latest developments such as testing and scheduling of 12 new games, as well as new versions, new plans, and new event layouts for several products that have already been launched. The bank recommended continuing to monitor the operating status of the company's existing products and the progress of new product testing and launch.

The main views of CICC are as follows:

There are many categories of new tours to be launched, and testing and launch are continuing. The first part of the press conference showed everyone information on 12 new products, including:

A new round of testing will be launched for the products “16 Sounds of Yanyun” (Zhong Lu test 5/31), “Shattered Land” (billing and deleted test 5/24), “Raid: Legends of Shadows” (first public test recruitment begins), and “Jiugi: Journey to Qifeng” (a new round of testing is about to begin).

Open beta or upcoming products: “Firefly Assault” (launched 6/6), “Seven Day World” (public beta information will be released on 6/8), and the aforementioned “16 Sounds of Yan Yun” (PC launch on 7/26). “Eternity Mobile Game”: Promoting product debugging, including upgrading image quality, increasing martial arts moves, optimizing long-range weapons, and enriching the map ecosystem. The company also announced that the new hero Teen Wolf King “Temur” will debut this summer.

In addition, a number of new products have also been unveiled, including “Marvel SNAP Marvel Ultimate Reversal”, “Operation Apocalypse” (5V5 multi-hero skill shooter, with version number), “Dragon Realm” (Magical Adventure MMO, version number), “Visions of Mana Legend of the Holy Sword” (fantasy RPG, jointly launched by NetEase Sakura Studio and SquareEnix), Movie Core & “Brave Fist Charge”.

It is actively operating popular games, and new seasons/new versions/new collaborations are continuing.

In terms of the next new tour: 1) “Egg Boy Party” will begin its anniversary on June 14th. In the version change information for domestic games released by the Department on May 20, it was also revealed that NetEase's original “Fight for the Empress” was renamed “Egg Skating”. 2) “Mobile Game Against the Water Cold” will launch the 2.0 competition. The project team reviewed product performance in the past year and indicated that the project team had broken the scale of 1,000 people. 3) “All Star Street Ball Party” will launch Owen and more new players, Guofeng fashion, etc. 4) “Peak Speed” will launch more supercar models this summer, while upgrading the “Star Project” to provide flow and cash support to creators. In terms of the classic Evergreen IP: 1) “Journey to the West” was launched in conjunction with “Happy Goat and the Grey Wolf”, and handheld gameplay, etc. 2) “Journey to the West 2” will welcome the new annual documentary. 3) The “Onmyoji” IP series will launch new skins/storylines/characters/gameplay.

The translation is provided by third-party software.


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