STEYR Plus Styling Wins One of World's Top Design Awards
STEYR Plus Styling Wins One of World's Top Design Awards
NORTHAMPTON, MA / ACCESSWIRE / May 21, 2024 / STEYR, a brand of CNH, has scooped a top design award for its STEYR Plus, the newest tractor range in the brand's line-up.
马萨诸塞州北安普敦/ACCESSWIRE/2024 年 5 月 21 日/CNH 旗下品牌 STEYR 凭借该品牌阵容中最新的拖拉机系列 STEYR Plus 获得了最高设计大奖。
It won a second major prize for its styling, a globally-respected Red Dot Design Award.
它凭借其造型获得了第二个大奖，即享誉全球的红点设计奖。
A new 80-117hp range which made its debut at Agritechnica 2023 and introduced a completely new style to the STEYR tractor line, the STEYR Plus is a winner in the Red Dot Product Design category. Against submissions from companies and design studios across the world, the STEYR Plus was selected as a category winner for its innovative design by an international jury of design industry experts.
斯太尔Plus是一款新的80-117马力系列，在2023年国际农业技术展览会上首次亮相，为斯太尔拖拉机系列引入了全新的风格，是红点产品设计类别的赢家。根据来自世界各地的公司和设计工作室的参赛作品，STEYR Plus因其创新设计被国际设计行业专家评审团选为类别获胜者。
The Red Dot Winner Label is to be presented to the STEYR design team at the Red Dot Award Ceremony on 24 June, at the Red Dot Museum in Essen, Germany. The award also includes an exclusive presentation on the Red Dot website and in the Red Dot Design Yearbook, a four-volume publication providing a full overview of trends in the design industry. The Plus tractor design will also be showcased at forthcoming Red Dot Design exhibitions at Essen and elsewhere.
红点优胜者标签将于6月24日在德国埃森红点博物馆举行的红点颁奖典礼上颁发给斯太尔设计团队。该奖项还包括在红点网站和红点设计年鉴中独家发表，该年鉴是一本四卷的出版物，全面概述了设计行业的趋势。Plus 拖拉机的设计还将在即将在埃森和其他地方举行的红点设计展览中展出。
With five new four-cylinder tractors, STEYR Plus combines innovative styling and technology with a long-respected name recognised by STEYR enthusiasts everywhere. The 80-120hp category is the largest sales sector in Europe, and the Plus series has been styled to ensure it stands out in a crowded market. The styling is also designed to underpin the product quality customers expect of STEYR and brings practical benefits - integrated road/work lights reduce operator fatigue and help work more safely. Styling of the Plus also matches the technology within the tractors, bringing to this power level a full array of precision farming technology including S-Guide steering automation and S-Fleet telematics, easing customer workloads via automation.
STEYR Plus 拥有五台全新的四缸拖拉机，将创新的造型和技术与受世界各地斯太尔爱好者认可的久负盛名相结合。80-120马力的类别是欧洲最大的销售领域，Plus系列的设计旨在确保其在拥挤的市场中脱颖而出。这种造型还旨在巩固客户对斯太尔的产品质量的期望，并带来实际好处——集成的道路/工作灯可减轻操作员的疲劳，帮助提高工作安全性。Plus的造型也与拖拉机内部的技术相匹配，将包括S-Guide转向自动化和S-Fleet远程信息处理在内的全套精准农业技术提升到了这个功率水平，通过自动化减轻了客户的工作量。
"It's really pleasing to see the importance of tractor design recognised in this way," says David Wilkie, CNH Industrial chief designer.
CNH Industrial首席设计师戴维·威尔基说：“看到拖拉机设计的重要性以这种方式得到认可，真是令人高兴。”
"STEYR is synonymous with high-quality, high-technology tractors, and this award acknowledges the importance of styling to complement those attributes."
“STEYR 是高品质、高科技拖拉机的代名词，该奖项旨在表彰造型对补充这些特性的重要性。”
View additional multimedia and more ESG storytelling from CNH Industrial on 3blmedia.com.
在 3blmedia.com 上查看 CNH Industrial 提供的更多多媒体和更多 ESG 故事。
Contact Info:
联系信息：
Spokesperson: CNH Industrial
发言人：CNH Industria
SOURCE: CNH Industrial
来源：CNH Industrial
译文内容由第三方软件翻译。