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大行评级丨麦格理:降华住集团目标价至36港元,ADR增长较低及高质量酒店扩张步伐放缓

Bank Rating丨Macquarie: The target price of Huazhu Group was reduced to HK$36, ADR growth was low, and the pace of expansion of high-quality hotels was slowing down

Gelonghui Finance ·  May 21 13:36
Glonghui, May 21 | According to a research report published by Macquarie, the three major hotel brands under Huazhu Group (1179.HK), Hanting, Orange, and the whole season continued to drive increases in average daily room prices and occupancy rates in the domestic business. It is expected that the adjustment and upgrading of the hotel brand portfolio will continue to drive domestic business growth. According to the bank, the Group's asset-light business model transformation path has attracted much attention. Currently, the priority of overseas business is to improve profitability. Although the expansion rate accelerated in the first quarter, the hotel network expansion guidelines remained unchanged throughout the year. Therefore, it is expected that the Group will adopt a carefully calculated strategic approach to business expansion, focusing on strengthening flagship brands and markets with low business coverage. Macquarie lowered Huazhu's profit forecasts for the 2024 and 2025 fiscal years by 1.4% and 4.5%, respectively, to reflect lower ADR growth and slower pace of expansion of high-quality hotels. The rating outperformed the market. The target price for H shares dropped 2.7% to HK$36.

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