On the 15th of this month, NIO unveiled its second brand, Ledao, in Shanghai, and announced the exterior and related features of the Ledao L60. On the 20th, NIO Li Bin posted a video saying that Lei Jun brought a team to visit and call for the Ledao L60. Earlier at the press conference, Li Bin also explained that Ledao means “the family is happy, the family has the power to do it”. The pre-sale price of the brand is positioned in the family market, starting at 21,900 yuan.
本月15日蔚来在上海发布旗下第二品牌乐道并公布乐道L60外观与相关配置。20日蔚来李斌发视频称雷军带团队来访并为乐道L60 打call。此前发布会上李斌也解释了乐道是“阖家欢乐持家有道”的意思该品牌定位于家庭市场预售价为21.99万元起。
On the 15th of this month, NIO unveiled its second brand, Ledao, in Shanghai, and announced the exterior and related features of the Ledao L60. On the 20th, NIO Li Bin posted a video saying that Lei Jun brought a team to visit and call for the Ledao L60.
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