布鲁可采用创新的产品方式，重新定义了广受欢迎的角色类玩具市场。通过采用标准及特征零件的最佳组合，公司的角色类玩具高度还原了IP角色的神韵，并且具有互动性、好玩的拼搭体验和容易被接受的价格。According to the Hong Kong Stock Exchange disclosure on May 17, Bruco Group Co., Ltd. submitted a statement to the main board of the Hong Kong Stock Exchange, with Goldman Sachs and Huatai International as co-sponsors.
The Zhitong Finance App learned that according to the Hong Kong Stock Exchange disclosure on May 17, Bruker Group Co., Ltd. (hereinafter: Bruker) submitted the Hong Kong Stock Exchange main board, with Goldman Sachs and Huatai International as co-sponsors.
According to the prospectus, Brucker is an innovator and leader in building character toys around the world. Through more than 470 patented layouts, original IP capabilities, and cooperative relationships with more than 30 well-known IPs, the company focused on providing consumers with a wide range of high-quality and inexpensive character toy products and achieved rapid growth.
Bruker uses innovative product methods to redefine the popular character toy market. By using the best combination of standard and characteristic parts, the company's character toys highly restore the charm of IP characters, and have an interactive, fun building experience and an easily acceptable price.
The company's innovative product approach can effectively commercialize owned and authorized IPs to consolidate and rapidly expand the company's product portfolio. Through the combination of strong product strength and supply chain capabilities, it is possible not only to maintain cost advantages, but also to continue to develop categories. The company has established an omni-channel sales network in China, formed a comprehensive and wide-ranging consumer reach, and actively expanded the global market.
According to Frost & Sullivan, Bruker is China's largest and world-leading character toy company, achieving approximately RMB 1.8 billion in GMV in 2023. The company is the fastest growing large-scale toy company in the world. In 2023, GMV grew by more than 170% year on year.
On the financial side, in 2021, 2022, 2023, and January-March 2023 and January-March 2024, the company's revenue was approximately RMB 330 million, RMB 326 million, RMB 877 million, RMB 144 million and RMB 466 million, respectively; gross profit for the same period was approximately RMB 123 million, RMB 123 million, RMB 415 million, and RMB 589.37 million and RMB 242 million, respectively.
