Apple's WWDC Announcements May Not Be As 'Impressive' As OpenAI, Google, Says Gurman: 'They Can Improve Their AI Technology Quickly And Keep Wowing Users'

Benzinga ·  May 19 23:17

Apple, Inc.(NASDAQ:AAPL) is contending with one of the biggest challenges during CEO Tim Cook's tenure, said Bloomberg'sMark Gurmanon Sunday.

Biggest Test:"The dawn of AI is his [Cook's] biggest test to date," said Gurman in the latest installment of his weekly "Power On" newsletter. Apple entered the AI game back in 2011 with the launch of Siri, its digital assistant, years ahead of others in the AI space. However, it has since trailed behind its competitors, he said.

Apple's competition, includingOpenAIandAlphabet, Inc.'s(NASDAQ:GOOGL) (NASDAQ:GOOG), have become "AI...

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