Glonghui, May 17 | Bruke, an original Chinese building block brand, submitted a listing application to the Hong Kong Stock Exchange. As an innovator and leader in building character toys around the world, Bruker has established a patent-protected Bruker innovation system after years of deep cultivation in the industry, focusing on providing consumers with good and inexpensive building toy products. Bruker's innovative system covers several core components, such as a standardized system for design, R&D and production, a self-contained product system, and a highly interactive consumer ecosystem system, helping it to create an innovative, standardized and personalized character toy category, and redefining the popular character toy market. Bruker has an efficient R&D team and has obtained more than 470 patent layouts. Its R&D personnel account for more than 60% of the workforce. At the same time, Bruker has also established a rich IP matrix, including two private IPs (Bruco and Heroes Unlimited), as well as more than 30 well-known authorized IPs, including Ultraman, Transformers, Naruto, Marvel Infinity, Marvel Spider and his amazing friends, Minions, Pokémon, Kamen Rider, Detective Conan, Hatsune Miku, Saint Seiya, Neon Genesis Evangelion, Hello Kitty, and Sesame Street. The broad patent layout and rich IP matrix make it possible for Blue to reach global consumers of all ages and genders. Bruker has experienced rapid growth in recent years. According to Frost & Sullivan data, according to GMV, Bruker is China's largest and the world's leading character toy company. It is also the fastest growing large-scale toy company in the world. GMV grew by more than 170% year on year in 2023. In the first quarter of 2024, the company's revenue reached RMB 466 million, an increase of 224% over the previous year.