Sina American stock market news Beijing time on the 7thNetflix IncBy accumulating subscribers around the world, it has built itself into a listed company with a market capitalization of $125 billion. When Netflix Inc announced his third-quarter results last month, the number of global subscribers had reached 164 million.
However, Reed Hastings, the company's chief executive, said on Wednesday that the number of subscribers was not the right indicator of who won the streaming war, but that what really mattered was how viewers spent their time.
Hastings said, "the real measure is time. How do consumers vote at night?" Which service combination did they choose to watch in the end? "
The timing of the comments is just right, as Netflix Inc's user growth is sure to start to slow as competition in streaming becomes fiercer.
Hastings' view echoes past comments by other Netflix Inc executives that Netflix Inc competes not only with TV shows and other streaming services for user attention, but also with video games, YouTube and even sleep.
But Hastings is right to point out that many mainstream US streaming services have found distribution partners that will increase their number of users in their first year.
ManyVerizonTen percent of customers will receive an one-year free service from the Disney+ streaming platform.American telephone and TelegraphThe company (AT&T Inc) plans to provide free HBO Max to its high-quality video, mobile and broadband users.AppleThe Apple+ service will be provided free of charge for one year to users who buy Apple Inc's new equipment. Netflix Inc also signed an agreement with T-Mobile to provide unlimited free for mobile users.NetflixService.
Hastings expects Nielsen and other rating agencies to start providing data on how much time consumers spend on new streaming services by the first quarter of 2020.
DisneyIts streaming product, Disney+, will be launched on November 12th for $6.99 a month. At & T will launch HBO Max, a $14.99 streaming product, in May next year. NBC's streaming platform, Peacock, will also be launched in the first half of next year, possibly free but supported by advertising.
"when you think, 'should I turn on the cable TV, turn on the YouTube, or turn on Netflix Inc?' We want you to choose Netflix Inc, "Hastings said.
Hastings predicts that most consumers will subscribe to "several services", just as people subscribe to several news media.
"Disney is the most important thing for us to learn from in terms of entertainment," Hastings added, noting that he will become a subscriber to Disney+ when the service launches next week.