Gelonghui, May 16 | NIO - SW (09866.HK) announced on May 16, 2024 - NIO Group (NYSE: NIO; Hong Kong Stock Exchange: 9866; SGX: NIO), a pioneer and leader in the high-end smart electric vehicle market, announced the official launch of NIO's smart electric vehicle brand, Ledao Auto, at the Shanghai West Coast Dome Art Center. Ledao Motor's first product, the L60, a family smart electric mid-size SUV, was unveiled.
ONVO originates from “On Voyage,” meaning a beautiful journey. “Happy path” means “happy path” and expresses “every path with family is fun”. The brand logo of Ledao Auto is inspired by an upward path, which means that every family can continue to grow, live a prosperous life, and live a journey full of joy and laughter. Ledao Auto is positioned in the mainstream home market, with the brand mission of “making family life better” to provide a better brand and product experience for home users.
Ledao Auto has an innate ability to fully systematize. Relying on NIO's R&D investment advantages, Ledao Auto has competitive advantages including technology research and development, supply chain, intelligent manufacturing, quality, charging, switching and energy supplementation networks, sales and after-sales service.
Through deep insight into the real needs of family cars, Ledao Auto established the concept of defining and developing products — “Family Fun, Family Ownership”, and based on this, proposed a new standard for the family car market — the family car value formula. By maximizing experience value and optimizing vehicle ownership costs, the L60 redefines a new standard for family cars.
The L60 focuses on six aspects of all-round safety, space comfort, smart cockpit and digital experience, battery life, driving experience, and intelligent driving to provide home users with high frequency and high sensing experience value, including the industry-leading 900V high voltage architecture, excellent energy efficiency, the lowest wind resistance of the world's mass-produced SUV with Cd 0.229, and a 100 kilometer electricity consumption of 12.1 kWh. The design concept of long axle suspension is conducive to maximizing cockpit space. The “one person, one box” space design concept allows every family member to enjoy a pleasant trip.
Based on NIO's full-stack intelligent driving capabilities, the goal of launching the L60 is to be reliable and easy to use, easier to travel, and easy to use all over the country. In addition, Ledao Auto will share NIO Power's “rechargeable, exchangeable and upgradeable” full-scenario energy service system.
The L60 can now be pre-ordered domestically. The pre-sale price is RMB 219,900. The L60 will be officially released in September this year.