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《WAR ROBOTS》十年长青 创梦天地(01119)打造国服版《机甲战队》新经典

“WAR ROBOTS” Ten Years of Evergreen Creation Dream World (01119) creates a new classic of the national service version of “Mecha Team”

Zhitong Finance ·  May 16 12:15

Recently, the high-profile game “WAR ROBOTS” (national service version: “Mecha Team”) celebrated its 10th anniversary and delivered an impressive report card.

The Zhitong Finance App learned that recently, the high-profile game “WAR ROBOTS” (national service version: “Mecha Team”) celebrated its 10th anniversary and delivered an impressive report card. Not only has this game received widespread praise from players around the world, but its national service version “Mecha Team” was successfully released in the Chinese market by Chuangmeng Tiandi (01119) in January of this year, and achieved remarkable results, ranking among the top five shooters in China.

In the current context of increasingly heated competition in the game industry, endless technological innovations, and increasingly changing player needs, it is rare for a game to continue to be popular for ten years. In 2014, “WAR ROBOTS” was launched overseas. Although it debuted for the first time, it received a large number of fans in the mecha industry at home and abroad, and successfully operated for 10 years in fierce market competition, continued to grow rapidly, and gathered a large number of loyal users around the world. Up to now, the game has 270 million registered players, more than 900 million dollars in revenue, 5 million monthly active users, and around 600,000 logins every day.

“WAR ROBOTS” is developed by My.Games, and its CEO Elena Grigorian said that the company is very satisfied with the results achieved by “WAR ROBOTS” and is confident that it will continue to unlock growth potential and create greater value in new markets — China in particular.

The national uniform version of “WAR ROBOTS”, “Mecha Team” was officially launched in January of this year, making it the first realistic mech-style real-time battle game in China. “Mecha Team” did not live up to expectations. Once released, it quickly rose to prominence. It advanced to 7th place in the iOS shooter category revenue list during the Spring Festival, and is now in the top five shooter games in China. At the same time, with the rich distribution capabilities of Chuangtiandi and the operation capabilities of the Fanbook community, the game has not only won praise from users, but also achieved outstanding results. Additionally, the game also received a high rating of 4.7 on the App Store. These results fully prove the game's dual word-of-mouth and commercial recognition.

“Mecha Team” has achieved remarkable results in China, showing the strategic vision of cooperation between My.Games and Dream World. According to data, Chuangmeng Tiandi has a game IP with a large number of users and a long life cycle, and has excellent R&D and operation capabilities. In terms of localization of world-renowned IPs, Chuangmeng Tiandi has a unique “three axe” strategy (continuous content update, well-known IP linkage, refined community operation) and many successful experiences. It has successfully operated classic games such as “Subway Parkour”, “Temple Runaway 2”, “Dream Garden”, and “Dream Home” in China. Through localization based on source code, the company gradually accumulates experience and shifts to independent research and development. It continues to innovate content, and combines games with communities to accurately grasp the deep needs of users. The situation.

Coinciding with the 10th anniversary of “WAR ROBOTS,” “Mecha Team” also launched the “Ten Year Pact” version, bringing a new “Ground Zero” map and nine innovative gameplay, such as lighthouse competition mode, team knockout matches, 1V1 battle duels, etc., to provide players with an uninterrupted sense of freshness. In addition, with the support of Dream World, the game also added seven social features, including a chat system, kill and assist, cross-platform teaming, and one-click equipment removal, aimed at enhancing interaction and team collaboration among players. At the same time, to celebrate this important moment, the game also launched a landing prize campaign and “Indra” Ultimate Lucky Return for a limited time to further stimulate players' enthusiasm for participation.

This series of innovations and updates reflect Chuangtiandi's professional strength and continuous efforts in game research and development, content innovation, community building, and user operation, revitalizing classic games, and establishing a good reputation for the company in the game industry.

The translation is provided by third-party software.


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