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Samsung's 'UnCrush' Ad Mocking Apple Invites Barrage Of Criticism Online: 'You Think This Will Make People Switch?'

Benzinga ·  May 16 11:23

Samsung Electronics Co. Ltd.(OTC:SSNLF) has released a new ad, "UnCrush," to counterApple Inc.'s(NASDAQ:AAPL) controversial "Crush" ad. However, the attempt has been met with some major criticism.

What Happened: On Wednesday, Samsung released its new ad in response to Apple's "Crush" ad, which was pulled after sparking controversy. Cupertino's "Crush" ad depicted various creative tools being crushed by an industrial crusher, leaving only the newiPad Prointact.

The ad was met with criticism from the creative community, who interpreted it as a grim representation of technology crushing human creativity.

The new "UnCrush...

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