The Zhitong Finance App has learned that Comcast (CMCSA.US) will launch a new streaming bundle, including Peacock, Netflix, and Apple TV+. Brian Roberts, CEO of the media group, announced at a conference that the price of the service was “much lower than any product currently on the market.”

“It's everyday pricing, not marketing pricing,” he said.

The new service will be available to all Comcast broadband and TV subscribers.

“We've been successfully and creatively launching video bundles for 60 years,” said Roberts. “This is the newest version, and I think it would be a very compelling proposal.”

According to information, US streaming platforms are now seeking to work together to provide customers with “choice and value.”

Just a week ago, Disney (DIS.US) and Warner Bros. Discovery Channel (WBD.US) launched streaming bundles including Disney+, Hulu, and Max. Additionally, the two companies are partnering with FOX.US to launch a joint sports streaming service this fall.

As of press time, Comcast is up nearly 1% before the market.