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Tesla's Ex-Content Head Makes Public Hiring Pitch For Laid-Off Team Whose Work Musk Criticized As 'Too Generic'

Tesla's Ex-Content Head Makes Public Hiring Pitch For Laid-Off Team Whose Work Musk Criticized As 'Too Generic'

特斯拉前內容負責人公開招聘下崗團隊,馬斯克批評該團隊的工作 “過於籠統”
Benzinga ·  05/15 16:42

Tesla Inc.'s (NASDAQ:TSLA) former head of the "Global Growth Content" team, Alex Ingram, is currently exploring opportunities for his former team members who were laid off as part of the EV giant's drive to cut costs.

特斯拉公司。”s(納斯達克股票代碼:TSLA)“全球增長內容” 團隊前負責人亞歷克斯·英格拉姆目前正在爲其前團隊成員探索機會,這些成員是這家電動汽車巨頭削減成本的努力的一部分。

What Happened: In April, as part of Tesla's ongoing layoffs, the U.S. growth content team, led by Ingram and overseen by Jorge Milburn, faced cutbacks, resulting in the termination of both Ingram and Milburn's positions.

發生了什麼:4月,作爲特斯拉持續裁員的一部分,由英格拉姆領導並由豪爾赫·米爾本監督的美國增長內容團隊面臨裁員,導致英格拉姆和米爾本的職位被解僱。

During his tenure, Ingram led a global team of 30 creatives dedicated to Tesla's initial advertisements and livestreams. He now seeks opportunities for his former team, comprising copywriters, designers, editors, creative directors, production managers, cinematographers, photographers, and creative project managers, both in the U.S. and Europe.

在任職期間,英格拉姆領導了一個由30名創意人員組成的全球團隊,專門製作特斯拉的初始廣告和直播。現在,他爲以前的團隊尋找機會,這些團隊包括美國和歐洲的撰稿人、設計師、編輯、創意總監、製作經理、電影攝影師、攝影師和創意項目經理。

"These creatives were intensely vetted out of thousands of applicants for both ability/talent as well as the grit/drive to make it within Tesla," Ingram stated on X, encouraging those with opportunities to contact him to connect with the right individuals. He also shared the same message on LinkedIn.

英格拉姆在X上說:“這些創意人員從成千上萬的申請人中經過了嚴格審查,既要考慮能力/才能,也要具備在特斯拉取得成功的勇氣/動力,” 他鼓勵那些有機會聯繫他的人,與合適的人建立聯繫。他還在領英上分享了同樣的消息。

With the end of the global growth content function at Tesla, I've got an impressive set of creatives from my former team that are now open to work—both across the US and Europe: copywriters, designers, editors, creative directors, production managers, cinematographers,... pic.twitter.com/LIRhI2u3H1

— Alex Ingram (@Alex_M_Ingram) May 13, 2024

隨着特斯拉全球增長內容職能的結束,我有了一批來自我以前的團隊的令人印象深刻的創意人員,他們現在可以在美國和歐洲工作:撰稿人、設計師、編輯、創意總監、製作經理、攝影師... pic.twitter.com/lirhi2U3H1

— 亞歷克斯·英格拉姆 (@Alex_M_Ingram) 2024 年 5 月 13 日

In April, announcing his departure, Ingram reflected on Tesla's work culture, stating, "Tesla is a hard, and sometimes ruthless, place to work. But the thing that makes it special is you will repeatedly be handed massive projects way outside of your comfort zone."

4月,英格拉姆在宣佈離職時回顧了特斯拉的工作文化,他說:“特斯拉是一個艱苦、有時甚至是殘酷的工作場所。但讓它與衆不同的是,你會反覆收到遠在舒適區之外的大型項目。”

Why It Matters: Tesla CEO Elon Musk criticized the team's work on the company's advertisements following the layoffs, deeming them "far too generic" and lacking distinctiveness.

爲何重要:特斯拉首席執行官埃隆·馬斯克批評了裁員後該團隊在公司廣告上的工作,認爲這些廣告 “過於籠統”,缺乏獨特性。

Ingram is part of a list of several executives who have departed the company amidst Musk's efforts to streamline Tesla's workforce. Notable departures include Senior Director of Charging Infrastructure Rebecca Tinucci, AI Manager Paril Jain, Director of New Product Introduction Daniel Ho, Senior Vice President of Powertrain and Energy Engineering Drew Baglino, And Vice President of Public Policy and Business Development Rohan Patel.

英格拉姆是在馬斯克努力精簡特斯拉員工隊伍的過程中離開公司的幾位高管名單中的一員。值得注意的離職者包括充電基礎設施高級總監麗貝卡·蒂努奇、人工智能經理帕里爾·賈恩、新產品介紹總監何丹尼爾、動力總成和能源工程高級副總裁德魯·巴格里諾以及公共政策與業務發展副總裁羅漢·帕特爾。

Check out more of Benzinga's Future Of Mobility coverage by following this link.

通過以下方式查看更多本辛加的《出行未來》報道 點擊這個鏈接

Read More: In Musk We Trust: Tesla Enthusiast Says EV Giant's Market Cap Would Be Way Lower With 'A Vanilla, Play-It-Safe, Don't Rock The Boat CEO''

閱讀更多: 我們信任馬斯克:特斯拉愛好者表示,如果有 “普通的、安全玩的、別擾亂首席執行官”,電動汽車巨頭的市值將大大降低'

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譯文內容由第三人軟體翻譯。


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