Nippon Washo Holdings--1Q increased sales by 2 digits, carried out aggressive promotional activities, and focused on classroom management

Fisco Japan · May 15 16:26

日本和装ホールディングス＜2499＞は14日、2024年12月期第1四半期（24年1月-3月）連結決算を発表した。売上高は前年同期比11.0%増の9.89億円、営業損失は0.54億円（前年同期は1.16億円の損失）、経常損失は0.62億円（同1.25億円の損失）、親会社株主に帰属する四半期純損失は0.43億円（同0.99億円の損失）となった。

当第1四半期においては、当期の春限定で開講した「お試し3回無料着付け体験コース」の積極的なプロモーション活動を行い、教室運営に注力してきた。「お試し3回無料着付け体験コース」のカリキュラムは、従来の着付け教室とは大きく異なり、販売会は行わず着付けのみとし、体験コース終了後希望される方には、受講料無料の本教室「超簡単らくらく着付け教室」（全5回・販売会有）を案内している。春の教室を大幅リニューアルしたことにより、本教室の参加者数は前年比約150%と好評を得ている。既存顧客向けのイベントについは、顧客のニーズに合ったコンセプトを打ち出した結果、集客数も増加し、「ブリリアンツ地区予選大会」の取扱金額は前年比約130%と好調に推移した。産地ツアーにおいても、「京都初春ツアー」を終え、当第1四半期における各段階利益は前年を上回る実績となった。また、1月にオープンした新ECサイト「KAERUWA」では、今まで同社グループで取り扱いがなかった洗える着物・帯などのリーズナブルな価格帯の商品をメインとした「きものめぐり」、和装小物をメインとした「こものめぐり」の2つのコンテンツを追加し、ECサイトの充実を図っている。

2024年12月期通期の連結業績予想については、売上高は前期比2.1%～4.4%増の46.00億円～47.00億円、営業利益は同1.6%～14.8%増の4.00億円～4.52億円、経常利益は同1.9%～15.3%増の3.58億円～4.06億円、親会社株主に帰属する当期純利益は同27.8%～47.0%増の2.20億円～2.54億円とする期初計画を据え置いている。

On the 14th, Japan Kimono Holdings <2499> announced its consolidated financial results for the first quarter of the 2024 fiscal year (January-March 24). Revenue increased by 11.0% year-on-year to 0.989 billion yen, operating loss was 0.054 billion yen (loss of 0.116 billion yen in the same period last year), ordinary loss was 0.062 billion yen (loss of 0.125 billion yen in the same period last year), and net loss for the quarter attributable to the parent company's shareholders was 0.043 billion yen (loss of 0.099 billion yen in the same period last year).

During the first quarter, we actively promoted the "3 free trial dressing experience course" that was launched in this period only, and focused on classroom management. The curriculum of the "3 free trial dressing experience course" is significantly different from the traditional dressing classroom, with no sales meetings, only dressing, and after the experience course, we guide participants to the "super easy and easy dressing classroom" (5 times in total, with a sales meeting, free of charge for tuition). By significantly renovating the spring classroom, the number of participants in this classroom has received favorable reviews, an increase of about 150% compared to the previous year. For existing customers, we have launched events with concepts that match their needs. As a result, the number of customers increased, and the handling amount of the "Brilliance district preliminary tournament" increased by about 130% compared to the previous year. In the product tour, we finished the "Kyoto early spring tour" and achieved better profits in each stage in the first quarter than the previous year. In addition, the newly opened EC site "KAERUWA" in January added two contents: "Kimono tour" which mainly features washable kimonos and obis at reasonable prices that were not offered in the same group company before, and "Small Japanese goods tour" which mainly features small Japanese goods, striving for enhancement of EC site.

Regarding the consolidated performance forecast for the 2024 fiscal year ending December, revenue is expected to increase by 2.1%-4.4% compared to the previous year to 4.6-4.7 billion yen, operating profit is expected to increase by 1.6%-14.8% to 0.4-0.452 billion yen, ordinary profit is expected to increase by 1.9%-15.3% to 0.358-0.406 billion yen, and net income attributable to the parent company's shareholders is expected to increase by 27.8%-47.0% to 0.22-0.254 billion yen.

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日本和装ホールディングス---1Qは2ケタ増収、積極的なプロモーション活動を行い教室運営に注力

Nippon Washo Holdings--1Q increased sales by 2 digits, carried out aggressive promotional activities, and focused on classroom management

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