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Live Nation's All-In Pricing Policy Has Yielded An 8% Increase In Completed Sales In The First 6-Months The Program Rolled Out Across All Live Nation Venues And Festivals In The U.S.

Live Nation's All-In Pricing Policy Has Yielded An 8% Increase In Completed Sales In The First 6-Months The Program Rolled Out Across All Live Nation Venues And Festivals In The U.S.

Live Nation的全包定价政策使前6个月的已完成销售额增长了8%。该计划已在美国所有Live Nation场馆和音乐节上推出。
Benzinga ·  05/15 01:21

Nearly 9,000 Shows Display Total Ticket Costs at Checkout as Policy Ramps up across 33 States plus Washington D.C.

随着33个州和华盛顿特区政策的加强,近9,000场演出在结账时显示了总门票成本

LOS ANGELES , May 14, 2024 /PRNewswire/ -- Live Nation Entertainment's all-in pricing policy, which shows a ticket buyer the total price and fees associated with their transaction, has yielded an 8% increase in completed sales in the first six months the program rolled out across all Live Nation venues and festivals in the U.S. The industry-leading initiative has proven beneficial for both fans and artists, delivering greater transparency for fans while increasing sales for artists and fewer abandoned carts at checkout.

洛杉矶,2024 年 5 月 14 日 /PRNewswire/ — Live Nation Entertainment 的全包定价政策向购票者显示了与交易相关的总价格和费用,该计划在美国所有 Live Nation 场馆和音乐节上推出,在前六个月中完成的销售额增长了8%。事实证明,这项行业领先的计划对粉丝和艺术家都有好处,提高了粉丝的透明度,同时增加了艺术家的销售额,减少了废弃的购物车结账。

The encouraging data comes at a critical time as policymakers in the House prepare to vote on the TICKET Act, which aims to ensure transparent pricing for consumers among other ticket reforms. Live Nation's move to all-in pricing has seen broad success, with nearly 9,000 shows displaying all-in pricing as the program begins to scale. This benefits fans in the 33 states plus Washington, D.C., where Live Nation operates venues.

令人鼓舞的数据是在众议院决策者准备对TICKET法案进行表决的关键时刻发布的,该法案旨在确保向消费者提供透明的定价以及其他门票改革。Live Nation向全包定价的转变取得了广泛成功,随着该计划的扩大,有近9,000个节目显示了全包定价。这使33个州以及Live Nation运营场地的华盛顿特区的粉丝受益。

译文内容由第三方软件翻译。


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