Financial Services Association, May 14 (Reporter Cui Ming) “Celebrating the Years 2” is about to be broadcast, and some companies “can't sit still.”

This evening, Xinghui Entertainment (300043.SZ) replied on Interactive Easy that the company has signed a licensing agreement with Shanghai Xuanting Entertainment Information Technology Co., Ltd. to obtain the license for “Celebrate the Years” and plans to launch the “Celebrate the Years” game products in 2024.

Investors' questions are actually traceable. A Financial Services Association reporter noticed that previously, on May 10, Xinghui Entertainment voluntarily disclosed at the 2023 annual results conference that the company has plenty of game products in 2024, including IP game products such as “Brawl the Sky,” “Legend of the Heroes of the Three Kingdoms,” and “Ragnarok,” as well as a variety of mid-waist games and mini-program games, “The Last King,” “Adventure Returns,” and “Celebrate the Years After.”

According to Tianyan Research, Shanghai Xuanting Entertainment Information Technology Co., Ltd. is a company belonging to the starting point Chinese network, and Shanghai Yuewen Information Technology Co., Ltd. holds 100% of the shares. “Celebrating the Years After” is a fictional historical novel that first appeared on the starting point Chinese.com. The TV series of the same name, based on the novel, had an enthusiastic response when it aired in 2019. It occupied major lists for a long time, and was a phenomenal hit of the year.

Some analysts believe that the reason why Xinghui Entertainment's response to Interactive Easy is rapidly fermenting in the market is largely due to the “subtlety” of the node. On May 9, the TV drama “Celebrating the Years 2” was officially announced and will be broadcast on CCTV 8 and Tencent Video on May 16. With the excellent reputation of the previous work and the return of the original crew, this drama was a hit before it aired. Currently, over 16.88 million people have subscribed to Tencent Video, making it the first TV series with 10 million subscriptions on the entire network.

Driven by the popularity of this drama, there was even a list of “Celebrating the Years” concept stocks in the secondary market. The reporter noticed that before, Xinghui Entertainment did not appear on various “Celebrate the Years” lists; another game company, Century Huatong, was frequently mentioned in the list.

According to information, the MMORPG mobile game “Celebrate the Years” independently developed by Shengqu Games, a subsidiary of Century Huatong (002602.SZ), was launched in 2022. The game and the upcoming “Celebrate the Years 2” are all based on the novel of the same name.

Game industry insiders told the reporter that IP-adapted games are currently still one of the mainstream directions of development and project establishment in the game industry due to their own influence and purchasing volume advantages such as user base. However, the actual streaming performance still depends on the quality of the game itself.

Last year, Xinghui Entertainment Games moved from a reserve period to the initial stage. No leading games were launched in the first half of the year. New games such as “Battlefield Without Frontier” were promoted and promoted in the second half of the year. As a result, the game business did not yet generate profits last year, and revenue accounted for 28.52% of the company's total revenue. Considering that Xinghui Entertainment has not previously disclosed developments related to the “Celebrating the Years” game, and based on the information currently available, analysts speculate that the game may be a lightweight product.