Elon Musk's Tesla Inc. (NASDAQ:TSLA) is facing a significant challenge in the uptake of its Full Self-Driving technology, with only 2% of free trial users opting for the subscription. This has raised concerns about the future of the technology.
What Happened: Gary Black of Future Fund took to social media platform X, to express his concerns about the low subscription rate of Tesla's FSD service.
He cited data from Yipit, a credit card data provider, which showed that only 2% of the Tesla owners who received a free 30-day trial of the FSD service actually subscribed to it after the trial period ended. This figure is significantly lower than the 6% Black had assumed in his Tesla model.
Black also noted that the sample size was relatively small, only 3,500 users out of 1.8 million trials, and might not be representative of the entire Tesla owner population. He suggested that Tesla needs to understand whether the low subscription rate is due to the perceived low value added by the FSD service or the $99/month subscription fee.
Black wrote, "Some bulls were predicting take rates of 20% or more – estimates we thought were absurd. The sample size was only 3,500 users out of 1.8M trials so could be unrepresentative of the TSLA owner population. Still, TSLA needs to understand whether the low take rate was due to low perceived value added or the $99/month rate."
Yipit credit card data showed that just 2% of $TSLA owners with free FSD 30-day trials actually subscribed to it after the 30-day trial expired. My assumption in my $TSLA model was that 6% of trial users would subscribe. If just 2% subscribed after a month, that would be...
— Gary Black (@garyblack00) May 13, 2024
Black's concerns were further highlighted by a community feedback forum by Moomoo Technology, which questioned the market expectations of the FSD service, given the low subscription rate.
Why It Matters: The low uptake of Tesla's FSD subscription service is a significant concern for the company, especially considering the high expectations surrounding the latest FSD version, FSD v12.3. The tepid subscription rate, as reported by YipitData, raises doubts about the market's expectations for the new FSD system.
Just days before the subscription data was revealed, Musk asserted that Tesla's FSD technology is "half a decade ahead or more" compared to Mercedes, amid ongoing debates about the effectiveness and safety of Tesla's autonomous driving technology.
Black's concerns come in the wake of Tesla's decision to delay the deployment of its FSD driver assistance software on Cybertruck vehicles, indicating potential hurdles in the broader acceptance of FSD among consumers.
Earlier, Musk had also hinted at the imminent launch of the FSD feature in China. These developments, coupled with the disappointing subscription uptake, raise questions about the future of Tesla's FSD technology and its impact on the company's stock performance.
埃隆·马斯克的特斯拉公司(纳斯达克股票代码:TSLA)在采用其全自动驾驶技术方面面临重大挑战,只有2%的免费试用用户选择订阅。这引发了人们对该技术未来的担忧。
发生了什么:未来基金的加里·布莱克在社交媒体平台X上表达了对特斯拉FSD服务订阅率低的担忧。
他引用了信用卡数据提供商Yipit的数据,该数据显示,在获得FSD服务30天免费试用的特斯拉车主中,只有2%在试用期结束后实际订阅了该服务。这个数字大大低于布莱克在他的特斯拉模型中假设的6%。
布莱克还指出,样本量相对较小,在180万次试验中只有3500名用户,可能无法代表整个特斯拉车主群体。他建议,特斯拉需要了解低订阅率是由于人们认为FSD服务的低附加值还是由于每月99美元的订阅费。
布莱克写道:“一些多头预测收盘率为20%或以上,我们认为这种估计是荒谬的。在180万份试验中,样本量仅为3500名用户,因此可能无法代表TSLA所有者群体。尽管如此,TSLA仍需要了解低收率是由于感知附加值低还是由于每月99美元的利率造成的。”
Yipit信用卡数据显示,在拥有免费FSD 30天试用期的$TSLA用户中,只有2%在30天试用期到期后实际订阅了该试用版。在我的 $TSLA 模型中,我的假设是 6% 的试用用户会订阅。如果一个月后只有2%的人订阅,那将是...
— 加里·布莱克 (@garyblack00) 2024 年 5 月 13 日
Moomoo Technology的社区反馈论坛进一步凸显了布莱克的担忧,鉴于订阅率低,该论坛质疑市场对FSD服务的预期。
为何重要:特斯拉FSD订阅服务的低使用率是该公司非常关注的问题,特别是考虑到对最新的FSD版本FSD v12.3的期望很高。据YipitData报道,低迷的订阅率使人们对市场对新的FSD系统的预期产生了怀疑。
就在订阅数据公布前几天,在关于特斯拉自动驾驶技术的有效性和安全性的争论持续不断的情况下,马斯克断言,与梅赛德斯相比,特斯拉的FSD技术 “领先了五年或更长时间”。
布莱克的担忧是在特斯拉决定推迟在Cybertruck车辆上部署其FSD驾驶辅助软件之后出现的,这表明消费者对FSD的更广泛接受可能存在障碍。
此前,马斯克还暗示即将在中国推出FSD功能。这些事态发展,加上令人失望的订阅量,引发了人们对特斯拉FSD技术的未来及其对公司股票表现的影响的质疑。