Koikeya Co., Ltd. (President: Akira Sato) has been promoting the "Koikeya JAPAN PRIDE Project" since February 2018, as a project to transmit the climate, culture, and materials created by Japan's pride to "Koikeya Pride Potato." In light of the recent changes in social conditions and climate change, it has become necessary to reconsider the importance of "domestic production," and Koikeya wants to support Japan's attractions by using Japanese ingredients to transmit and promote them. Therefore, starting in 2024, Koikeya will launch the "Koikeya Pride Potato Japanese Masterpiece" series, which is centered on the "Japanese masterpiece," which is the crystallization of the skills and passion of the craftsmen who support the beauty of Japanese ingredients that attract attention from the world.
In addition, the package design for "Kanazawa" will be announced at a later date.As the first release, "Koikeya Pride Potato Japanese Masterpiece Kobe Beef" and "Koikeya Pride Potato Japanese Masterpiece Handpicked Olive" will be released nationwide at convenience stores on May 20, 2024 (Monday), and at supermarkets and other general channels from May 27, 2024 (Monday).
As the second release, "Koikeya Pride Potato Japanese Masterpiece Kyoto Yuzu Seven Spice" and "Koikeya Pride Potato Japanese Masterpiece Kyushu roasted nori soy sauce" will be released on June 24, 2024 (Monday). As the third release, "Koikeya Pride Potato Japanese Masterpiece Kumamoto Red Beef" and "Koikeya Pride Potato Japanese Masterpiece Jomon-scented scallop soup stock" will be released on July 15, 2024 (Monday). Finally, as the fourth release, "Koikeya Pride Potato Japanese Masterpiece" Kanazawa Sweet Shrimp" will be released in November 2024.
Even in the "Koikeya Pride Potato Japanese Masterpiece" series, we will continue to contribute to the maintenance and development of "masters" in each region, following the "Koikeya JAPAN PRIDE Project," by donating a portion of the sales. In addition, in the "Koikeya Pride Potato Japanese Masterpiece Kanazawa Sweet Shrimp" to be released in November 2024, we will donate not only to local regions but also to support the restoration from the "Reiwa 6 Noto Peninsula earthquake" that occurred in January 2024.
In 2024, the consciousness about "Japan" will increase in all aspects, such as economy, culture, and tourism. Koikeya, as a longtime provider of Japanese potato chips, wants to promote the "Koikeya Pride Potato Japanese Masterpiece" series, which is centered on the "Japanese masterpiece" that supports the attraction of Japanese ingredients, and contribute to the entire Japan by transmitting to the whole country.
First product description:
| Product name / Contents | "Koikeya Pride Potato Japanese Masterpiece Kobe Beef" / 53g "Koikeya Pride Potato Japanese Masterpiece Handpicked Olive" / 53g |
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| Price | Open price (Reference retail price: around 160 yen before tax) |
| Release date / Sales location | May 20, 2024 (Monday) / Nationwide convenience stores first May 27, 2024 (Monday) / Nationwide supermarkets and other general channels |
Taste woven by Japanese masterpieces
"Koikeya Pride Potato Japanese Masterpiece Kobe Beef"
-A refined sweetness woven by the fat of Kobe beef, mixed with soy sauce, and has a taste like sukiyaki.
"Koikeya Pride Potato Japanese Masterpiece Handpicked Olive"
-A refreshing taste that brings together the aroma and flavor of olives hand-picked from Shodoshima with seaweed salt from Awaji Island, lemon from the Seto Inland Sea, and pepper.
Second product description
| Product name / Contents | "Koike-ya Pride Potato - Japan's Masterpiece - Kyoto Yuzu Shichimi"/ 53g
"Koike-ya Pride Potato - Japan's Masterpiece - Kyushu Grilled Nori Soy Sauce"/53g
Open price (reference retail price around 160 yen excluding tax)
June 24, 2024 (Monday) / Nationwide, all channels
◆Flavor woven by Japan's masterpiece
"Koike-ya Pride Potato - Japan's Masterpiece - Kyoto Yuzu Shichimi"
-A refreshing aroma and elegant spiciness where refreshing and elegant spiciness using the original blended yuzu shichimi of "Kamisharaku" in Kyoto Sagano Arashiyama, blended with yuzu peel from Nantan City, Kyoto, will become a habit.
"Koike-ya Pride Potato - Japan's Masterpiece - Kyushu Grilled Nori Soy Sauce"
-A deep taste with a moderate sweetness and a rich aroma spreading, using a sweet soy sauce made in Munakata City, nori rich in nutrients taken in the Ariake Sea, and exquisite anago caught by the Kanzaki Fishing Port. "Koike-ya Pride Potato - Japan's Masterpiece - Kumamoto Red Beef" / 53g "Koike-ya Pride Potato - Japan's Masterpiece - Jomon Fragrant Scallop Dashi" / 53g Open price (reference retail price around 160 yen excluding tax) July 15, 2024 (Monday) / Nationwide, all channels ◆Flavor woven by Japan's masterpiece "Koike-ya Pride Potato - Japan's Masterpiece - Kumamoto Red Beef" -A taste that enhances the flavor of meat by adding wasabi soy sauce to "Kumamoto Red Beef" with plenty of umami due to its high lean meat content. "Koike-ya Pride Potato - Japan's Masterpiece - Jomon Fragrant Scallop Dashi" -A rich flavor that allows you to enjoy the blessings of the sea and mountains using "kombu" from Hokkaido, "scallop" from Aomori prefecture, "shiitake" from Iwate prefecture, and "shottsuru" from Akita prefecture. |
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| Price | Please use your Futubull account to access the feature. |
| Release date / Sales location | June 24, 2024 (Monday) / Nationwide, all channels |
◆Flavors Woven by Japan's Masterpieces
"Koike-ya Pride Potato - Japan's Masterpiece - Kyoto Yuzu Shichimi"
The refreshing aroma and elegant spice of the original blended yuzu shichimi spice from "Kamisharaku" in Kyoto's Sagano Arashiyama, using yuzu peel from Nantan City, Kyoto, have a refreshing taste that is addictive.
"Koike-ya Pride Potato - Japan's Masterpiece - Kyushu Grilled Nori Soy Sauce"
A deep flavor with a moderate sweetness and a rich aroma of sweet soy sauce made in Munakata City, nori rich in nutrients taken from the Ariake Sea, and exquisite anago caught at Kanzaki Fishing Port is spread.
Product Overview: Third Product
| Product name / Contents | "Koike-ya Pride Potato - Japan's Masterpiece - Kumamoto Red Beef" / 53g "Koike-ya Pride Potato - Japan's Masterpiece - Jomon Fragrant Scallop Dashi" / 53g |
|---|---|
| Price | Open price (reference retail price around 160 yen excluding tax) |
| Release date / Sales location | July 15, 2024 (Monday) / Nationwide, all channels |
◆Flavor woven by Japan's masterpiece
"Koike-ya Pride Potato - Japan's Masterpiece - Kumamoto Red Beef"
A taste that enhances the flavor of meat by adding wasabi soy sauce to "Kumamoto Red Beef" with plenty of umami due to its high lean meat content.
"Koike-ya Pride Potato - Japan's Masterpiece - Jomon Fragrant Scallop Dashi"
A deep flavor that allows you to enjoy the blessings of the sea and mountains using "kombu" from Hokkaido, "scallop" from Aomori prefecture, "shiitake" from Iwate prefecture, and "shottsuru" from Akita prefecture.
Fourth edition commodity ETF overview (Tentative)
| Product name / Contents | "Koike-ya Pride Potato Japan's Divine Skill Kanazawa Sweet Shrimp" / 53g |
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| Price | Open price (reference retail price around 160 yen excluding tax) |
| Release date / Sales location | Scheduled for November 2024 / Nationwide and all channels |
"Koike-ya Pride Potato Japan's Divine Skill" brand site ※ Scheduled to be updated around noon on May 20th (Monday)
(URL) https://koikeya-pridepotato.jp/#ppjlineupDownload
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"Koike-ya Pride Potato Japan's Divine Skill Kobe Beef" (1.42MB)
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"Koike-ya Pride Potato Japan's Divine Skill Hand-Picked Olive" (1.57MB)
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"Koike-ya Pride Potato Japan's Divine Skill Kyoto Yuzu Shichimi" (1.18MB)
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"Koike-ya Pride Potato Japan's Divine Skill Kyushu Grilled Nori Soy Sauce" (996KB)
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"Koike-ya Pride Potato Japan's Divine Skill Kumamoto Red Cow" (1.53MB)
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"Koike-ya Pride Potato Japan's Divine Skill Jomon Scented Scallop Dashi A" (1.56MB)
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"Koike-ya Pride Potato Japan's Divine Skill Jomon Scented Scallop Dashi B" (1.82MB)