Apple is preparing to bring its Vision Pro mixed reality headphones to the international market to stimulate demand for this high-value product.
The Zhitong Finance App learned that on Monday local time, Apple (AAPL.US) is reportedly preparing to launch its Vision Pro mixed reality headset to the international market to stimulate demand for this high-value product. According to people familiar with the matter, the tech giant has begun training employees at its international stores to prepare for the global sale of this high-end headset, which costs up to $3,499.
According to reports, Apple has deployed hundreds of employees from international stores in Germany, France, Australia, Japan, South Korea, Singapore, and China to its headquarters in Cupertino, California. These employees are undergoing four days of training to learn how to present this technologically advanced headset to customers. This move shows that these countries are likely to become the first international markets for Vision Pro headphones.
Apple plans to officially launch Vision Pro headsets to the international market after the World Developers Conference (WWDC) to be held from June 10 to 14. The choice at this point in time shows that Apple has high hopes for this product and hopes to use the popularity of WWDC to drive its global sales.
Since its launch in June of last year, the Vision Pro earphones were launched in the US market in February of this year. Against the backdrop of slowing sales growth of Apple's best-selling product, the iPhone, the international marketing of Vision Pro headsets is particularly important, which is expected to help Apple attract more consumers and expand the influence of its product line.
Although the Vision Pro headphones received a warm response from the market in the early days of their launch, according to analysts, demand has begun to slow down due to their high price. However, Apple seems to be optimistic about the market prospects for Vision Pro headphones.
In March of this year, the China CCTV Finance Channel reported the statement of Apple CEO Tim Cook. He confirmed that Vision Pro headsets will enter the mainland China market this year, and said that the company will continue to increase R&D investment in China to support the growth of its global business.
As of now, Apple has yet to make an official comment on the matter. As the international promotion program for Vision Pro headsets gradually unfolds, the market will pay close attention to its global performance and consumer feedback.