Source: Finance Federation Author: Huang Junzhi

According to people familiar with the matter revealed to the media,$Apple (AAPL.US)$The company is about to reach an agreement with OpenAI to introduce the latter technology to the next generation of iOS operating systems, as part of Apple's broader effort to introduce artificial intelligence (AI) capabilities to its devices.

According to people familiar with the matter, the two sides have been finalizing the terms of an agreement to use the ChatGPT feature in iOS 18, Apple's next-generation iPhone operating system. Meanwhile, Apple is also allegedly in negotiations with Google, a subsidiary of Alphabet Inc., to authorize the use of the latter Gemini chatbot.

However, these agreements are still being discussed, and it is difficult to say “who will pay” in the end. Some analysts say the company may eventually reach an agreement with both OpenAI and Google, or choose another supplier altogether. Earlier this year, it was also reported that Apple is still in discussions with artificial intelligence startup Anthropic.

In recent times, Apple has continued to move in the field of AI. With about a month to go, Apple is about to hold its annual Global Developers Conference in June. Prior to that, an agreement could be reached with OpenAI to introduce ChatGPT into the next iPhone, which is bound to cause quite a stir.

Additionally, as part of advancing AI deployment, Apple has been developing its own chips to run artificial intelligence software on data center servers, according to reports. According to people familiar with the matter, the internal code name for the server chip project is ACDC (Apple Chips in Data Center, Data Center Apple Chips).

As early as last year, Apple CEO Cook said that he also personally uses OpenAI's ChatGPT, but “there are many problems that need to be solved.” He promised that the new artificial intelligence features will enter Apple's platform “on a very complete basis.”

According to the analysis, Siri will be one of the beneficiaries of iOS 18's artificial intelligence feature improvements. Earlier, a source revealed that Apple plans to completely revolutionize Siri using a large-scale language model to make it the “ultimate virtual assistant.”

Additionally, media reports say that one specific feature Apple is developing is to improve Siri's interaction with information apps, such as making Siri more effective in automatically completing sentences and answering complex questions.

In the Apple earnings conference call last week, Cook emphasized that Apple will have an advantage in the field of artificial intelligence.

“We believe in the transformative power and promise of artificial intelligence, and we believe we have the advantages to stand out in this new era, including Apple's unique seamless integration of hardware, software, and services.” he said.

edit/lambor