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行业集体反对 苹果(AAPL.US)在欧盟推出音乐流媒体应用提议面临挑战

The industry's collective opposition to Apple's (AAPL.US) proposal to launch a music streaming app in the EU faces challenges

Zhitong Finance ·  May 9 19:45

An organization representing European audio streaming companies has asked the European Commission to reject Apple's (AAPL.US) proposal in the App Store case.

Zhitong Finance App learned that an organization representing European audio streaming companies has asked the European Commission to reject Apple's (AAPL.US) proposal in the App Store case.

European digital music companies representing companies such as Spotify (SPOT.US) and Deezer submitted a letter to EU regulators on Tuesday stating that Apple's proposal to comply with the agency's March order did not provide specific effective remedies, which fined the US tech giant about 1.8 billion euros (about 1.9 billion US dollars).

“Apple's new license for music streaming services is a discriminatory plan that forces competitors to choose to join the new system Apple operates,” the letter stated.

The European Commission said in March that Apple's app store rules on music streaming providers (Spotify in particular) were considered “misuse.” European Commission Executive Vice President Margrethe Vestager said: “For ten years, Apple has restricted music streaming app developers from telling consumers there are cheaper alternatives to apps.”

In response, Apple issued a statement criticizing the decision. The company said the decision was made even though the Commission was unable to find any credible evidence that consumers were harmed.

Subsequently, Apple announced measures aimed at complying with EU regulations to make it easier for music streaming apps in the European Economic Area's App Store to inform people about other ways to buy digital services.

Apple proposed that the streaming service could include a link to its website to inform people about payment options outside of the App Store, and Apple would charge 27% commission on transactions made through the link.

The report also said that in April of this year, Apple rejected the new iOS app launched by Spotify for EU users with in-app pricing information because Spotify did not want to be part of Apple's proposal.

The translation is provided by third-party software.


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