■Company Overview
1. Company Overview
The main business of Nippon Washo Holdings＜2499＞ is sales brokerage of kimonos, with a focus on kimonos. It is a business model that connects kimono producers (member stores) and consumers by holding free dressing classes and independently planned sales events, etc. for consumers (customers), and fees are obtained according to the amount of money sold there. Furthermore, it provides a one-stop service for kimono sales, such as carrying out peripheral services such as tailoring and processing contracts, delivery agency, and arrangement of installment sales. It has 20 locations nationwide (as of the end of 2024/3), and there are 19 kimono producers (member stores) that are members of the company (same).
The Japanese clothing market in Japan continues to decline steadily due to the effects of the COVID-19 pandemic in addition to population decline, but the company plans to create a new market and grow through enlightenment to consumers, independently planned sales events, etc., and further development of the private brand “SOUCCOLE.”
2. HISTORY
The origin of the company is Delico (individual business) founded in Fukuoka in 1984 by founder Yoshida Shigehisa (Yoshida Shigehisa) as a shipping goods import and sales business. Since then, it has developed a business specializing in sales brokerage that directly connects producers and consumers (customers) with the aim of increasing the number of people who can wear kimono and promoting the distribution of kimono products. After that, bases (offices) were established in various places to expand nationwide. Furthermore, the trade name was changed to Nippon Kimono Holdings in 2006, and the head office was moved to Tokyo in 2007.
As for stocks, they were listed on the JASDAQ stock exchange at the time in 2006/9, listed on the 2nd section of the Tokyo Stock Exchange (hereinafter referred to as the Tokyo Stock Exchange) in 2012, and transitioned to the standard market due to the market division restructuring of the Tokyo Stock Exchange in 2022/4.
(Written by FISCO Visiting Analyst Noboru Terashima)