The Zhitong Finance App learned that Maoyan Entertainment (01896) rose nearly 5%. As of press release, it had risen 4.55% to HK$10.12, with a turnover of HK$29.4273 million.

According to the news, the Cat's Eye Research Institute recently released the “2024 May 1st Data Insights” report, showing that in 2024, the total box office of May 1 reached 1,527 million yuan, an increase of 0.4% over the previous year, with an average daily box office of 305 million, slightly higher than the same period last year. With movie ticket prices basically the same as last year, in 2024, the May 1st program achieved a total of 37.775 million movie viewers, the second-best record in history, and set a new record for the number of times the May 1st movie in Chinese film history.

According to the CITIC Construction Investment Securities Research Report, the May 1st edition was basically in line with expectations, and the overall box office and number of movie viewers were average since 2019. Looking ahead to the summer program, I am optimistic about the overall box office performance compared to last year's high expectations and high attention reserves. Although many movies such as “Sauce Garden Alley”, “The Demon Boy in the Sea” and “Change Your Mind Blooms” have not yet been scheduled, they have been on popular lists many times on platforms such as Weibo and Douyin, and the attention and expectations are high. Therefore, the release of high attention and high expectations of supply is expected to stimulate demand for movie viewers and push the box office and number of movie viewers to remain high.