Recently, the Hong Kong stock market has clearly rebounded, continuing to restore market confidence. Within two weeks, it recovered all of its losses since September last year. The Hang Seng Index surpassed 18,000 points, reaching a high of 18,638 points in the last five trades.
During the May Day holiday, the Hong Kong stock market performed brilliantly, leading the global market. Among the main indices, the Hang Seng Technology Index rose 6.8%, while the Hang Seng Index, Hang Seng State-owned Enterprises and MSCI China rose 4.7%, 4.4%, and 3.9% respectively.
In the past month, sports technology companies have maintained impressive gains. On April 8, the closing price of Keep was HK$4.36 per share. On May 7, during the intraday period, Keep once rose to HK$9.23 per share, with a cumulative increase of over 100%. As of press release, Keep's trading volume has exceeded 10 million shares and a turnover of over HK$100 million, continuing to restore market confidence.
According to the news, Keep recently released its 2023 annual report. The annual report revealed that based on the company's business development, it will increase the layout of online content, outdoor, and AI in the future.
According to the Guoxin Securities Research Report, the current trend of keeping loss reduction is improving. New outdoor categories are expected to drive consumer goods revenue and gross profit growth. In 2023, the company will begin to expand outdoor equipment categories and course content. Under the boom in the outdoor industry, it is expected to drive an increase in consumer goods revenue and gross margin.