Wanglaoji Shines at the Sino-French Food Carnival by Launching the International Brand Identity WALOVI, Creating a New Symbol of Chinese-French Cultural Exchange
Wanglaoji Shines at the Sino-French Food Carnival by Launching the International Brand Identity WALOVI, Creating a New Symbol of Chinese-French Cultural Exchange
GUANGZHOU, China, May 6, 2024 /PRNewswire/ -- On May 4th, the "Sino-French Food Carnival to Enjoy the Taste of Spring Food at Night "was held on the Seine River in Paris to celebrate the 60th anniversary of the establishment of diplomatic relations between China and France. As the No. 1 natural plant drink brand in the world, and with the international English brand identity WALOVI, Wanglaoji made a splendid appearance at this grand event, presenting an "Eastern business card" to the world.
中國廣州，2024年5月6日 /PRNewswire/--5月4日，爲慶祝中法建交60週年，“中法美食嘉年華夜享春之味” 在巴黎塞納河舉行。作爲全球排名第一的天然植物飲料品牌，並以國際英語品牌標識WALOVI，王老吉在這場盛會上精彩亮相，向世界展示了一張 “東方名片”。
Founded in 1828, Wanglaoji is a herbal tea originating from Southern China. Over the years, it has flourished as a champion of the herbal tea industry, crafting a diverse range of healthy plant beverages catering to the varied tastes of consumers worldwide. With a sales network spanning over 150 countries and regions, Wanglaoji embarked on a 9,500-kilometer journey from Guangzhou to Paris, sharing the story of Chinese herbal tea and nurturing the blend of Chinese and French cultures.
王老吉創立於1828年，是一種源自中國南方的涼茶。多年來，它作爲涼茶行業的擁護者蓬勃發展，精心製作了各種健康的植物飲料，以滿足全球消費者的不同口味。王老吉的銷售網絡遍及150多個國家和地區，踏上了從廣州到巴黎的9500公里旅程，分享了中國涼茶的故事，培育了中法文化的融合。
The event witnessed widespread acclaim for Wanglaoji's refreshing taste and rich cultural heritage. French guests delved into the unique essence of herbal tea culture, experiencing the allure of this Chinese tradition.
此次活動因王老吉的清爽口感和豐富的文化遺產而廣受好評。法國客人深入研究了涼茶文化的獨特精髓，體驗了這種中國傳統的魅力。
Significantly, Wanglaoji unveiled its international English brand identity WALOVI, marking an accelerated localization process in the European market. This move expands Wanglaoji's consumption scenarios beyond Chinese cuisine, venturing into the realm of French-style Western dining. Following successful launches in Milan, Bangkok, and Los Angeles, WALOVI has captured the hearts of numerous overseas consumers with its image of health, naturalness, and vitality.
值得注意的是，王老吉推出了其國際英語品牌標識WALOVI，這標誌着歐洲市場的本地化進程加速。此舉將王老吉的消費場景擴展到中國菜之外，進軍法式西餐領域。繼在米蘭、曼谷和洛杉磯成功推出之後，WALOVI以其健康、自然和活力的形象吸引了衆多海外消費者的心。
Furthermore, Wanglaoji's ambitious project of establishing 56 herbal tea museums is progressing steadily. Two such museums have already opened their doors in New York, while agreements for museums in Milan and Bangkok have been finalized, further promoting the exchange and mutual appreciation of herbal tea culture with cultures around the world.
此外，王老吉建立56個涼茶博物館的雄心勃勃的項目正在穩步推進。兩家這樣的博物館已經在紐約開業，米蘭和曼谷的博物館協議也已敲定，進一步促進了涼茶文化與世界各地文化的交流和相互欣賞。
Weng Shaoquan, Chairman of Guangzhou Wanglaoji Great Health Industry Co., Ltd., highlighted the brand's successful entry into overseas platforms like Amazon, Costco, Yamibuy, and Wee, igniting a trend of "natural and healthy beverages" abroad. Looking ahead, Wanglaoji aims to deepen the integration of online and offline channels, weaving its products into the diverse tapestry of global dining experiences and enhancing the multifaceted, global presence of the Wanglaoji brand as a symbol of drink pairing.
廣州王老吉大健康產業有限公司董事長翁少權強調了該品牌成功進入亞馬遜、好市多、亞米購和Wee等海外平台，點燃了國外 “天然健康飲料” 的潮流。展望未來，王老吉旨在深化線上線下渠道的融合，將其產品融入全球餐飲體驗的多元化佈局中，並增強王老吉品牌作爲飲品搭配象徵的多方面全球影響力。
SOURCE Guangzhou Wanglaoji Health Industry Co.,Ltd.
來源：廣州王老吉健康產業有限公司, Ltd.
譯文內容由第三人軟體翻譯。