Source: Hard AI
Cook said that Apple has invested significantly in AI technology. With “seamless integration of hardware, software, and services,” the company has unique advantages in the AI field with “seamless integration of hardware, software, and services,” has a special “neural engine” AI chip, and “relentless attention” to privacy. It is expected that related innovations will be presented in June.
After Apple's first-quarter earnings report showed weak iPhone sales, CEO Tim Cook seemed anxious to reassure analysts that the company is working hard to integrate AI into its products and services.
On May 2, Cook mentioned AI in various ways during Apple's first quarter earnings conference call. He said that Apple has invested significantly in AI technology, and the company has unique advantages in the field of AI through “seamless integration of hardware, software, and services,” a dedicated “neural engine” AI chip, and “unremitting attention” to privacy.
However, although Cook emphasized his optimism about Apple's AI future, he has always avoided specific features or services Apple may be developing. However, rumors about Apple are already flying all over the market. Earlier, it was rumored that Apple will introduce a series of new generative AI features to its latest iPhone operating system, iOS 18, at next month's Global Developers Conference. There are also reports that Apple is discussing with OpenAI to introduce the latter's generative AI function to the iPhone.
Cook also said at the earnings conference that the MacBook Pro equipped with the M3 chip is currently the best laptop to handle AI models on the market. Speaking about the Apple Watch, he highlighted two features that already use AI algorithms — irregular heart rate detection and fall detection.
When asked how AI is changing Apple's R&D expenditure and capital expenditure, Apple Chief Financial Officer Luca Maestri said that Apple has invested more than 100 million US dollars in related R&D in the past five years, but he did not specify how much of it was used for AI.
It's worth mentioning that there are some misconceptions in the market about Apple's upcoming release of new products. According to initial reports, Cook said at the earnings conference that the company will discuss AI technology at the iPad press conference next week, and also have “major AI plans” to be announced at the June Global Developers Conference.
However, after clarification, this is not the case. Cook's full statement did not suggest that Apple will release AI software at next week's hardware conference, but it is still planning to showcase its innovations in AI software during the June Global Developers Conference.
Here's the full quote with clarification:
“Looking ahead, we're preparing to host an exciting product launch next week, and we think our customers will love it. Next month, we're hosting the Global Developers Conference, which has aroused great enthusiasm among developers. We can't wait to show what we have in store.”
Editor/Jeffy