Why Roku Shares Are Rising Today
Why Roku Shares Are Rising Today
Roku, Inc. (NASDAQ:ROKU) shares are trading higher on Wednesday.
週三，Roku公司（納斯達克股票代碼：ROKU）股價走高。
The company announced the launch of new video experiences, ad solutions, and new content partnerships at its annual IAB NewFront presentation in New York City.
該公司在紐約市舉行的年度IAB NewFront發佈會上宣佈推出新的視頻體驗、廣告解決方案和新的內容合作伙伴關係。
Roku, which boasts reaching nearly 120 million people every day, specifically highlighted innovation across its advertising business.
Roku每天吸引近1.2億人，特別強調了其廣告業務的創新。
"Viewers in the Roku experience are engaged in our uncluttered, elevated ad environment well before dispersing to apps, networks, and paywalls. For advertisers and publishers of all kinds, this makes Roku the broadest reach lead-in to all of television," said Charlie Collier, President of Roku Media.
“早在分散到應用程序、網絡和付費專區之前，Roku體驗中的觀衆就會沉浸在我們整潔、高水平的廣告環境中。對於各種廣告商和出版商來說，這使Roku成爲所有電視領域覆蓋面最廣的引領者。” Roku Media總裁查理·科利爾說。
Upcoming additions to The Roku Channel feature "Tightrope!", a comedy series with Bryan Cranston as executive producer and starring Ty Burrell. Also included are "Tracee Travels (wt)" starring Tracee Ellis Ross, "The Arch Project (wt)" featuring Gard Hollinger and Keanu Reeves, a second season of "Side Hustlers" with Emma Grede and Ashley Graham.
Roku 頻道即將新增的專題 “Tightrope！”，這是一部喜劇系列，由布萊恩·克蘭斯頓擔任執行製片人，由泰·伯勒爾主演。還包括特蕾西·埃利斯·羅斯主演的《Tracee Travels（wt）》、由加德·霍林格和基努·裏維斯主演的《Arch Project（wt）》、艾瑪·格雷德和阿什利·格雷厄姆合作的《Side Hustlers》第二季。
Yesterday, the company announced plans for a new data-driven TV streaming partnership with The Trade Desk, Inc. (NASDAQ:TTD) to equip advertisers with better planning, buying, and measurement of TV streaming media.
昨天，該公司宣佈計劃與The Trade Desk, Inc.（納斯達克股票代碼：TTD）建立新的數據驅動型電視流媒體合作伙伴關係，以使廣告商能夠更好地規劃、購買和衡量電視流媒體。
Roku intends to enable advertisers on The Trade Desk platform to utilize Roku's media, audience, and behavioral data, enhancing their campaign optimization for TV streaming viewers.
Roku打算讓The Trade Desk平台上的廣告商能夠利用Roku的媒體、受衆和行爲數據，從而增強他們對電視流媒體觀衆的廣告系列優化。
Recently, the company also announced an expanded measurement partnership with iSpot.tv, the cross-platform TV measurement company.
最近，該公司還宣佈擴大與跨平台電視測量公司iSpot.tv的測量合作伙伴關係。
Price Action: ROKU shares are trading higher by 1.24% to $58.38 at last check Wednesday.
價格走勢：週三最後一次檢查時，ROKU股價上漲1.24％，至58.38美元。
Photo via Shutterstock
照片來自 Shutterstock
譯文內容由第三人軟體翻譯。